{"id":21173,"date":"2024-03-25T07:09:18","date_gmt":"2024-03-25T14:09:18","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=21173"},"modified":"2024-07-25T13:46:36","modified_gmt":"2024-07-25T20:46:36","slug":"ispot-comcasts-audiencexpress-announce-new-data-collaborations-focused-on-innovation","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-comcasts-audiencexpress-announce-new-data-collaborations-focused-on-innovation\/","title":{"rendered":"iSpot + Comcast\u2019s AudienceXpress Announce New Data Collaborations Focused on Innovation"},"content":{"rendered":"\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continuing our mission to drive innovation and transform cross-platform TV measurement in reliable ways for publishers, brands and agencies, we\u2019re excited to announce a broad collaboration with Comcast\u2019s AudienceXpress.&nbsp;<\/p>\n\n\n\n<p>AudienceXpress provides market-leading media solutions that allow advertisers to buy premium TV advertising across all screens on an audience basis and, this partnership with iSpot will:<\/p>\n\n\n\n<ul>\n<li>Deliver innovative ways to precisely transact on TV as AudienceXpress evaluates how iSpot\u2019s syndicated national TV ratings can best be incorporated into their platform.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Drive and enhance performance TV marketing solutions \u2013 as well as to bring new data sets to the fragmented world of the TV advertising landscape.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Provide AudienceXpress an ability to show marketers across various verticals the mid- and lower-funnel effectiveness of its portfolio of cross-screen media solutions.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Give AudienceXpress access to direct response marketplace tools, insights and resources to help them better understand today\u2019s complex media and marketing landscape, as well as to aid in prospecting new advertiser and agency clients.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Read more about the partnership in the full press release below.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:24px\"><strong>Comcast\u2019s AudienceXpress and iSpot Announce New Data Collaborations <br \/>Aimed at Enhancing Performance TV Marketing Solutions, Bringing New Data Sets to TV Measurement and Providing Attribution Reporting<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\"><em>The partnership is aimed at delivering much needed industry benefits, including innovative ways to precisely transact on TV and enhanced performance TV and attribution reporting capabilities.<\/em><\/p>\n\n\n\n<p><strong>New York, March 25, 2024 <\/strong>\u2013 <a href=\"https:\/\/audiencexpress.com\/\">AudienceXpress<\/a>, a <a href=\"https:\/\/comcastadvertising.com\/\">Comcast Advertising<\/a> company, today announced a series of new data collaborations with <a href=\"https:\/\/www.ispot.tv\/\">iSpot<\/a>, the TV measurement company used by top advertisers and agencies.<\/p>\n\n\n\n<p>At its core, the two companies are teaming up to evaluate how iSpot\u2019s syndicated national TV ratings can best be incorporated into the AudienceXpress platform.&nbsp;<\/p>\n\n\n\n<p>The goal is to come up with new ways to bring new data sets to TV ad measurement, as well as to drive and enhance performance TV marketing solutions and provide attribution reporting in today\u2019s fragmented, evolving and complex media landscape.&nbsp;<\/p>\n\n\n\n<p>The effort is timely and significant as it comes during a pivotal point in TV advertising\u2019s future: Across the ecosystem, new and established measurement and currency providers are introducing innovative technologies and solutions aimed at delivering more reliable and accurate means of TV ad measurement as viewing habits continue to shift.<\/p>\n\n\n\n<p>\u201cWe are excited to be teaming up with iSpot,\u201d said Katy Loria, Chief Revenue Officer of AudienceXpress and <a href=\"https:\/\/www.freewheel.com\/\">FreeWheel<\/a>, a global technology platform for the television advertising industry that is also part of Comcast Advertising. \u201cToday\u2019s TV ad landscape is incredibly fragmented, putting consumers in control. So much so that they watch content when, where and how they want it. As a trusted business partner to our clients, it\u2019s our responsibility to make sure their ad dollars work smarter and that the ads they create reach their target audiences. As such, we\u2019ve partnered with iSpot to help further drive accountability and reliability in this space.\u201d<\/p>\n\n\n\n<p>In addition to the agreement to evaluate iSpot\u2019s national TV ratings, AudienceXpress will continue to work with <a href=\"https:\/\/www.drmetrix.com\/\">DRMetrix<\/a> and <a href=\"https:\/\/www.605.tv\/\">605<\/a>, both recent iSpot acquisitions, to pioneer enhanced industry reporting and attribution solutions.<\/p>\n\n\n\n<p>Specifically, as part of its agreement with DRMetrix, AudienceXpress has access to direct response marketplace tools, insights and resources to help better understand today\u2019s media and marketing landscape as well as to aid in prospecting new advertiser and agency clients.&nbsp;<\/p>\n\n\n\n<p>AudienceXpress will also closely collaborate with iSpot\u2019s 605 in order to find ways to deliver attribution studies in a more cost-effective and streamlined way. This agreement allows AudienceXpress to show marketers across various verticals the mid- and lower-funnel effectiveness of its portfolio of cross-screen media solutions.<\/p>\n\n\n\n<p>\u201cWe\u2019re proud to be working with AudienceXpress,\u201d said Stuart Schwartzapfel, EVP, Media Partnerships, iSpot. \u201cAudienceXpress is known for delivering market-leading, cross-screen media solutions globally, and we hope that by working with them, we can help further push the boundaries on new innovations and possibilities in the measurement and currency space.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continuing our mission to drive innovation and transform cross-platform TV measurement in reliable ways for publishers, brands and agencies, we\u2019re excited to announce a broad collaboration with Comcast\u2019s AudienceXpress.&nbsp; AudienceXpress provides market-leading media solutions that allow advertisers to buy premium TV advertising across all screens on an audience basis and, this partnership with iSpot will:&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":21174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21173"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=21173"}],"version-history":[{"count":24,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21173\/revisions"}],"predecessor-version":[{"id":22188,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21173\/revisions\/22188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/21174"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21173"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=21173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}