{"id":20838,"date":"2024-02-12T11:16:05","date_gmt":"2024-02-12T19:16:05","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=20838"},"modified":"2025-06-02T14:09:19","modified_gmt":"2025-06-02T21:09:19","slug":"super-bowl-lviii-scores-average-second-by-second-audience-of-126-6-million-viewers-across-all-linear-out-of-home-and-streaming","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/super-bowl-lviii-scores-average-second-by-second-audience-of-126-6-million-viewers-across-all-linear-out-of-home-and-streaming\/","title":{"rendered":"Super Bowl LVIII Scores Average Second-by-Second Audience of 126.6 Million Viewers Across All Linear, Out-Of-Home and Streaming"},"content":{"rendered":"\n
<\/div>\n\n\n\n

CBS Accounted for 36% of All TV Ad Impressions on Sunday<\/em><\/p>\n\n\n\n

Bellevue, WA \u2013 Feb. 12, 2024 \u2013<\/strong> According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon and streamed on Paramount+, Feb.11, 2024 from 6:40 p.m. ET to 10:46 p.m. ET, drew an average second TV audience of approximately 126,631,888 viewers (P2+) who tuned in to watch the Kansas City Chiefs play against the San Francisco 49ers. The viewership represents a year-over-year increase of 10.9%.<\/p>\n\n\n\n

The average second-by-second household audience on linear and streaming* across CBS, Univision, Nickelodeon and Paramount+ was 50.5 million households (HHs).<\/p>\n\n\n\n

The majority of viewership was on CBS, which tallied a 121.9 million average second audience (P2+) viewers inclusive of OOH and streaming. The out-of-home (OOH) viewership totaled an average second audience of 25,876,592 viewers watching in public spaces, such as bars and restaurants.<\/p>\n\n\n\n

Additional Insights:<\/strong><\/p>\n\n\n\n