{"id":19823,"date":"2023-10-31T08:00:00","date_gmt":"2023-10-31T15:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=19823"},"modified":"2025-06-02T08:23:23","modified_gmt":"2025-06-02T15:23:23","slug":"beer-brands-bubble-up-on-tv-in-q3","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/beer-brands-bubble-up-on-tv-in-q3\/","title":{"rendered":"Beer Brands Bubble Up on TV in Q3"},"content":{"rendered":"\n<p>The battle to be America\u2019s top beer was in full swing in Q3, as brands grew TV reach year-over-year. Beer brands\u2019 household TV ad impressions were up 10.3% compared to Q3 2022. While sporting events certainly contributed to this increase, those were far from the only programming where audiences saw beer ads pouring in.<\/p>\n\n\n\n<p>For instance, Michelob Ultra delivered more than 23% of its Q3 TV ad impressions during telenovelas like <em>Eternamente Am\u00e1ndonos<\/em> and <em>Tierra de Esperanza<\/em>. Additionally, nearly 13% of all beer TV ad impressions came during reality TV shows, like&nbsp; <em>Diners, Drive-Ins and Dives<\/em>, and <em>Ridiculousness<\/em>.<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/1Q89\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>But sports \u2013 and especially football \u2013 still loomed large. The beer industry ranked No. 5 by share of TV ad impressions during NFL games in Q3, and 60% of Bud Light\u2019s ad impressions were delivered around football-related programming.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500\"><strong>Other highlights from beer industry TV advertising in Q3:<\/strong><\/p>\n\n\n\n<ul>\n<li>Over 34% of Q3 household TV ad impressions for Modelo \u2013 the No. 1 beer advertiser \u2013 were delivered against sports programming.<\/li>\n\n\n\n<li>Just 2.4% of Q3 beer TV ad impressions came during Spanish-language sporting events.<\/li>\n\n\n\n<li>Truly Hard Seltzer accounted for 42.8% of \u201cbeer\u201d TV ad impressions during this summer\u2019s Women&#8217;s World Cup.<\/li>\n\n\n\n<li>Total beer TV advertisers grew by 67% year-over-year during WNBA games.<\/li>\n<\/ul>\n\n\n\n<p>Get more than just the first sip of TV advertising data in Q3. Download the 2023 Q3 TV Transparency report from iSpot to check out the latest TV ad trends, opportunities and data-driven insights bubbling up in today\u2019s evolving environment.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2023-q3-tv-transparency-report\/\" style=\"background-color:#4ac500\">Download Report<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The battle to be America\u2019s top beer was in full swing in Q3, as brands grew TV reach year-over-year. Beer brands\u2019 household TV ad impressions were up 10.3% compared to Q3 2022. While sporting events certainly contributed to this increase, those were far from the only programming where audiences saw beer ads pouring in. For&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":19827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[500],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/19823"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=19823"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/19823\/revisions"}],"predecessor-version":[{"id":19833,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/19823\/revisions\/19833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/19827"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=19823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=19823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=19823"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=19823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}