{"id":19722,"date":"2023-10-19T11:55:02","date_gmt":"2023-10-19T18:55:02","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=19722"},"modified":"2025-06-03T08:37:44","modified_gmt":"2025-06-03T15:37:44","slug":"streamers-bet-on-football-tv-audiences","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/streamers-bet-on-football-tv-audiences\/","title":{"rendered":"Streamers Bet on Football TV Audiences"},"content":{"rendered":"\n<p>Streaming services continue to prioritize subscriber growth and customer retention, but Q3 presented unique challenges due to entertainment industry disruptions. Enter football season, which gave many of the NFL&#8217;s media partners a valuable opportunity to attract streaming service sign-ups through promos.\u00a0<\/p>\n\n\n\n<p>In Q3 2023, NFL games delivered 9% of TV ad impressions for streaming services (No. 1 among all programs), while college football ranked second with 3.2%. Notably, eight out of the top ten most-seen streaming service advertisers &#8211; by TV promo SOV &#8211; in Q3 are affiliated with parent companies that have secured NFL game rights deals, including Paramount, NBCU, Disney, Fox, Google, and Amazon.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Other highlights from streaming service advertising in Q3:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Paramount+<\/strong> accounted for 16.42% of streaming service promo ads \u2013 No. 1 among all services<\/li>\n\n\n\n<li>In second and third place, respectively, Disney-owned <strong>Disney+<\/strong> and <strong>Hulu<\/strong> combined for 21.65% of streaming service household TV ad impressions (<strong>ESPN+<\/strong> was also No. 11 with 3.27%).<\/li>\n\n\n\n<li><strong>YouTube TV<\/strong>, now home to NFL Sunday Ticket, jumped 31 spots year-over-year by streaming promo impressions, to No. 7 overall.<\/li>\n\n\n\n<li><strong>Max<\/strong> (the combined service of HBO Max and Discovery+) jumped 7 spots YoY in Q3 from HBO Max\u2019s previous placement, as the new streamer put significant focus toward ad promos on Warner Bros. Discovery networks.<\/li>\n\n\n\n<li>Nearly 84% of <strong>Fox Nation<\/strong> promo impressions were delivered by Fox News, with the rest all attributable to other Fox-owned networks.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"782\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/31172834\/Screen-Shot-2023-10-31-at-5.28.22-PM.png\" alt=\"\" class=\"wp-image-19839\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/31172834\/Screen-Shot-2023-10-31-at-5.28.22-PM.png 920w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/31172834\/Screen-Shot-2023-10-31-at-5.28.22-PM-300x255.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/31172834\/Screen-Shot-2023-10-31-at-5.28.22-PM-376x320.png 376w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/31172834\/Screen-Shot-2023-10-31-at-5.28.22-PM-768x653.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure>\n\n\n\n<p>That\u2019s only part of the TV ad story from Q3. Download the 2023 Q3 TV Transparency report from iSpot for a deep dive into the latest TV ad trends and opportunities, with data-driven insights and strategies to help you navigate a complex landscape.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2023-q3-tv-transparency-report\/&amp;sa=D&amp;source=docs&amp;ust=1697741056659403&amp;usg=AOvVaw3aF8X7lZLYmw9AlbRPaYu7\" style=\"background-color:#4ac500\">Download Report<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Streaming services continue to prioritize subscriber growth and customer retention, but Q3 presented unique challenges due to entertainment industry disruptions. Enter football season, which gave many of the NFL&#8217;s media partners a valuable opportunity to attract streaming service sign-ups through promos.\u00a0 In Q3 2023, NFL games delivered 9% of TV ad impressions for streaming services&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":19729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[501,502],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/19722"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=19722"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/19722\/revisions"}],"predecessor-version":[{"id":19840,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/19722\/revisions\/19840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/19729"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=19722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=19722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=19722"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=19722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}