{"id":18925,"date":"2023-09-07T17:07:56","date_gmt":"2023-09-08T00:07:56","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=18925"},"modified":"2023-09-14T14:20:16","modified_gmt":"2023-09-14T21:20:16","slug":"tvision-and-ispot-contextualize-co-viewing-by-personifying-big-data","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/tvision-and-ispot-contextualize-co-viewing-by-personifying-big-data\/","title":{"rendered":"TVision and iSpot Contextualize Co-Viewing by Personifying Big Data"},"content":{"rendered":"\n<p>Co-viewing, or the understanding of how consumers watch programming together, or alone, maintains a valuable role in the CTV measurement ecosystem. Big data alone gives insight into a household\u2019s viewing behaviors. With personification, advertisers gain a more granular, person-level understanding of viewership.<\/p>\n\n\n\n<p>Through TVision and iSpot\u2019s partnership, advertisers can access passively collected viewer behavior and attention data. With the additional context of second-by-second TV viewership data, advertisers and publishers are able to understand how consumers are truly watching programming.&nbsp;<\/p>\n\n\n\n<p>As part of the \u201cIndustry Perspectives\u201d Series from iSpot, watch as Yan Liu, TVision CEO &amp; Co-Founder, explains how personification of trusted big data advances the entire streaming ecosystem by providing co-viewing context.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Personifying Big Data with Yan Liu, Co-Founder &amp; CEO at TVision\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5vZfP5dXTB4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With brand goals to reach individuals and drive behaviors, TVision and iSpot distill big data down to person-level viewership. Greater insight into actual, individual viewership drives better media buying and selling opportunities and decisions that further fuel the streaming landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-viewing, or the understanding of how consumers watch programming together, or alone, maintains a valuable role in the CTV measurement ecosystem. Big data alone gives insight into a household\u2019s viewing behaviors. With personification, advertisers gain a more granular, person-level understanding of viewership. Through TVision and iSpot\u2019s partnership, advertisers can access passively collected viewer behavior and&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":18926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/18925"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=18925"}],"version-history":[{"count":5,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/18925\/revisions"}],"predecessor-version":[{"id":19076,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/18925\/revisions\/19076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/18926"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=18925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=18925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=18925"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=18925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}