{"id":18601,"date":"2023-08-16T16:59:30","date_gmt":"2023-08-16T23:59:30","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=18601"},"modified":"2025-06-02T14:11:42","modified_gmt":"2025-06-02T21:11:42","slug":"video-ads-that-won-the-womens-world-cup-2023","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/video-ads-that-won-the-womens-world-cup-2023\/","title":{"rendered":"Video Ads That Won the Women\u2019s World Cup 2023"},"content":{"rendered":"\n<p>While women across industries push for equal opportunities and pay, soccer stands out with some progress &#8211; thanks to key female stars and the global success of the USWNT. The rising focus and viewership of women\u2019s sport, is driving new marketing prospects. Brands aim to captivate both female and younger viewers &#8211; the latter of whom are <a href=\"https:\/\/www.mediapost.com\/publications\/article\/387299\/world-cup-wizards-nikes-time-warp-under-armour.html?utm_source=newsletter&amp;utm_medium=email&amp;utm_content=headline&amp;utm_campaign=131007&amp;hashid=p3MRVddTTQun-X4aRpg-Ag\">1.5 times more likely<\/a> to be highly engaged with the sport.<\/p>\n\n\n\n<p>Read on to learn the source of success behind Women\u2019s World Cup video ads among American viewers. iSpot\u2019s <a href=\"https:\/\/www.ispot.tv\/products\/creative-testing\">Creative Assessment<\/a> tools focuses on the broader audiences where expansion opportunities exist.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Broad Brand and Business Achievers<\/strong><\/p>\n\n\n\n<p>The holy grail of marketing campaigns is to build <em>both the business and the brand. <\/em>Across the array of top performing ads within key age segments (16-20, 21-35, 36-49) and the female audience, only two brands consistently delivered just that with their 2023 FIFA Women\u2019s World Cup campaigns. <strong>Degree<\/strong> and <strong>Dick\u2019s Sporting Goods<\/strong> effectively engaged a wide range of viewers through message-driven ads featuring one or more USWNT stars. Additionally, they cleverly integrated the brand\/brand actions as a central character in their creative executions, which helped drive above-norm consideration by each set of viewers.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Degree: \u201cMade You Look\u201d :30 featuring Trinity Rodman, Sam Kerr, Estafan\u00eea Banini<\/strong><\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/1cb5\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Unilever\u2019s Degree captured strong breakthrough by showing some of the sport\u2019s female athletes \u2018making us look\u2019 as they committed to partnering with FIFA to enable more girls to play the game. Across the gen pop audience, the 30-second spot ranked in the 94th percentile of personal care video ads (past year) in grabbing Attention and the 95th in Likeability while driving a +14 point advantage in Degree purchase intent that held strong across all audiences.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153407\/Degree-FIFA-World-Cup-1024x530.png\" alt=\"\" class=\"wp-image-18604\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153407\/Degree-FIFA-World-Cup-1024x530.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153407\/Degree-FIFA-World-Cup-300x155.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153407\/Degree-FIFA-World-Cup-619x320.png 619w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153407\/Degree-FIFA-World-Cup-768x397.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153407\/Degree-FIFA-World-Cup.png 1243w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Increased consideration professed by viewers after seeing the ad, as a point advantage over the one-year personal care video ad avg.<\/sup><\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The message resonated with viewers from the ages of 16 to 49 as well as the key female target for Women\u2019s World Cup advertisers &#8211; and branding in the opening, ending and audio ensured Degree recall (73% unaided).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"247\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16162957\/degree-SBT-chart.png\" alt=\"\" class=\"wp-image-18654\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16162957\/degree-SBT-chart.png 512w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16162957\/degree-SBT-chart-300x145.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Viewer ratings of the Single Best Thing about Degree \u201cMade You Look\u201d, benchmarked against the personal care one-year norm.<\/sup><\/em><br \/><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#40c000;font-size:22px\"><strong>Dick\u2019s Sporting Goods: \u201cResilience Changes Results &#8211; Alex Morgan\u201d :30<\/strong><\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/1hpq\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dick\u2019s Sporting Goods connected with a highly Inspiring and Heartfelt story of resilience and achievement by U.S. phenom Alex Morgan. Ranking in the 97th percentile of sporting goods store ads (past year) in overall resonance and breakthrough and 99th in Relevance, this :30 sparked extremely rare levels of Empowerment among American viewers.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"242\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16163618\/dicks-sporting-goods-SBT-chart.png\" alt=\"\" class=\"wp-image-18661\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16163618\/dicks-sporting-goods-SBT-chart.png 512w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16163618\/dicks-sporting-goods-SBT-chart-300x142.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Viewer ratings of the Single Best Thing about Dick\u2019s Sporting Goods\u2019 \u201cResilience Changes Results\u201d, compared to sporting goods stores video ad one-year norm.<\/sup><\/em><\/figcaption><\/figure><\/div>\n\n\n<p>The celebrity athlete successfully connected the messaging to the Dick\u2019s Sporting Goods\u2019 brand (and its <em>Sports Changes Lives<\/em> platform) among 79% of viewers, driving impressive spikes in purchase intent (particularly among women and 21-35 year old viewers).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16163723\/Dicks-Resilience-Changes-1024x531.png\" alt=\"\" class=\"wp-image-18662\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16163723\/Dicks-Resilience-Changes-1024x531.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16163723\/Dicks-Resilience-Changes-300x155.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16163723\/Dicks-Resilience-Changes-618x320.png 618w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16163723\/Dicks-Resilience-Changes-768x398.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16163723\/Dicks-Resilience-Changes.png 1243w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Increased consideration professed by viewers after seeing the ad, as a point advantage over the one-year sporting goods average.<\/sup><\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Winning With Women<\/strong><\/p>\n\n\n\n<p>Fostering a positive brand perception with a new or widening audience is also a key objective for tentpole advertisers. Using Creative Assessment AI-enabled analytics, the sentiment expressed in nearly 25,000 verbatim comments on 2023 Women\u2019s World Cup ads was measured. Four spots sparked an impressive 70% or higher positive sentiment among female viewers. These ads prominently featured USWNT players and consistently conveyed a message of female empowerment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153454\/Females-Positive-Sentiment-World-Cup-1024x484.png\" alt=\"\" class=\"wp-image-18606\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153454\/Females-Positive-Sentiment-World-Cup-1024x484.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153454\/Females-Positive-Sentiment-World-Cup-300x142.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153454\/Females-Positive-Sentiment-World-Cup-640x302.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153454\/Females-Positive-Sentiment-World-Cup-768x363.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16153454\/Females-Positive-Sentiment-World-Cup.png 1243w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In addition to the Dick\u2019s Sporting Goods and Degree ads outlined above, <strong>Adidas<\/strong>\u2019 \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/19U1\/adidas-play-until-they-cant-look-away-feat-lionel-messi-david-beckham-jenna-ortega\">Play Until They Can\u2019t Look Away<\/a>\u201d featured a cast of female soccer players leveling up and succeeding against some of the sport\u2019s biggest male athletes to entertain and engage women. A handful of the 338 female viewers comments about the spot showcase the level of engagement achieved:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-background\" style=\"background-color:#eeeeee; padding:15px !important;\"><cite>Female 21-35<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-background\" style=\"background-color:#eeeeee; padding:15px !important;\"><cite>Female 36-49<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-background\" style=\"background-color:#eeeeee; padding:15px !important;\"><cite>Female 16-20<\/cite><\/blockquote>\n\n\n\n<p><strong>Frito-Lay<\/strong> aired multiple spots in a visually entertaining campaign that turned chips into an imaginative tabletop soccer game featuring avatars of past and present stars of the women\u2019s game. The 30-second <a href=\"https:\/\/youtu.be\/GmC5M6i588c\" data-type=\"URL\" data-id=\"https:\/\/youtu.be\/GmC5M6i588c\">\u201cFIFA Women&#8217;s World Cup: Table Game\u201d<\/a> drew high praise from female viewers for seamlessly weaving the brand into the storyline and for spotlighting female athletes \u2013 as shown in the viewer verbatim comments below.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-background\" style=\"background-color:#eeeeee; padding:15px !important;\"><cite>Female 36-49<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-background\" style=\"background-color:#eeeeee; padding:15px !important;\"><cite>Female 16-20<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-background\" style=\"background-color:#eeeeee; padding:15px !important;\"><cite>Female 36-49<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-background\" style=\"background-color:#eeeeee; padding:15px !important;\"><cite>Female 21-35<\/cite><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Sentiment Subtext Linked to the Tournament<\/strong><\/p>\n\n\n\n<p>Beyond the overarching positive sentiment, Creative Assessment AI search identified notable themes within viewer feedback. It\u2019s worth noting that not all video ads evoked every sentiment, and not all sentiments were positive. Effective execution and clear communication of the message emerged as critical factors:<\/p>\n\n\n\n<p style=\"font-size:19px\"><strong>Women\/Girls in Sports\/Soccer<\/strong><\/p>\n\n\n\n<p>As anticipated, American commentary on WWC ads revolved around themes of soccer and\/or women and girls in sports. This underscores the relative success of various ads in connecting the brand with messaging, products, or storylines directly tied to the event. Interestingly, the approach did not always lead to success, as seen with Adidas\u2019 \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/1_Pg\/adidas-the-greatest-soccer-players-featuring-patrick-mahomes\">The Greatest Soccer Players<\/a>\u201d that engaged NFL and NBA\/WNBA players in a conversation about the difference between &#8220;football&#8221; and &#8220;f\u00fatbol.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160221\/Top-Women-Soccer-Sentiment-Ad-Resonance-1-1024x544.png\" alt=\"\" class=\"wp-image-18634\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160221\/Top-Women-Soccer-Sentiment-Ad-Resonance-1-1024x544.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160221\/Top-Women-Soccer-Sentiment-Ad-Resonance-1-300x159.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160221\/Top-Women-Soccer-Sentiment-Ad-Resonance-1-602x320.png 602w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160221\/Top-Women-Soccer-Sentiment-Ad-Resonance-1-768x408.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160221\/Top-Women-Soccer-Sentiment-Ad-Resonance-1.png 1242w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:19px\"><strong>Inspiring Message\/Athlete<\/strong><\/p>\n\n\n\n<p>Ads that successfully elicited feelings of inspiration and motivation garnered positive response from key viewer segments and the overall audience. Even among women, ads featuring Megan Rapinoe tended to be highly polarizing as shown with the Google spot in the chart below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160247\/Top-Insipring-Sentiment-Ad-Resonance-1024x527.png\" alt=\"\" class=\"wp-image-18635\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160247\/Top-Insipring-Sentiment-Ad-Resonance-1024x527.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160247\/Top-Insipring-Sentiment-Ad-Resonance-300x154.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160247\/Top-Insipring-Sentiment-Ad-Resonance-622x320.png 622w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160247\/Top-Insipring-Sentiment-Ad-Resonance-768x395.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160247\/Top-Insipring-Sentiment-Ad-Resonance.png 1243w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Notably, considering the substantial investments made in major sporting events like the FIFA Women&#8217;s World Cup, it is both enlightening and somewhat surprising that one in every fifteen verbatims on tournament ads contained expressions of confusion, with the viral Orange \u201c<a href=\"https:\/\/youtu.be\/MhHSk6CIXN0\" data-type=\"URL\" data-id=\"https:\/\/youtu.be\/MhHSk6CIXN0\">la Compil des Bleues<\/a> (English version)\u201d 2:00 falling in this group along with several (quite unusual) Nike spots.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"381\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160320\/emo-chart-WWC-ads.png\" alt=\"\" class=\"wp-image-18636\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160320\/emo-chart-WWC-ads.png 417w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160320\/emo-chart-WWC-ads-300x274.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/16160320\/emo-chart-WWC-ads-350x320.png 350w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><figcaption class=\"wp-element-caption\"><em><sup>Combined emotional profile of five ads evoking the most prevalent \u2018confusion\u2019 sentiment.<\/sup><\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Lessons Remain the Same<\/strong><\/p>\n\n\n\n<p>The standout video ads from the Women&#8217;s World Cup prominently featured female players, with significant representation from the U.S. team. The most successful ads skillfully integrated the brand or product within the narrative, while conveying a powerful message of female strength, ability, or empowerment. This strategy harmoniously resonated with audience anticipations and reaffirmed insights from numerous studies on the effective use of celebrities in advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While women across industries push for equal opportunities and pay, soccer stands out with some progress &#8211; thanks to key female stars and the global success of the USWNT. The rising focus and viewership of women\u2019s sport, is driving new marketing prospects. Brands aim to captivate both female and younger viewers &#8211; the latter of&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":18637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/18601"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=18601"}],"version-history":[{"count":59,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/18601\/revisions"}],"predecessor-version":[{"id":18933,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/18601\/revisions\/18933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/18637"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=18601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=18601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=18601"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=18601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}