{"id":17479,"date":"2023-05-03T10:51:09","date_gmt":"2023-05-03T17:51:09","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=17479"},"modified":"2023-09-14T23:33:49","modified_gmt":"2023-09-15T06:33:49","slug":"ispot-tv-awards-the-first-of-2023-ace-spotlight-awards-for-outstanding-video-ads","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-tv-awards-the-first-of-2023-ace-spotlight-awards-for-outstanding-video-ads\/","title":{"rendered":"iSpot.tv Awards the First of 2023 Ace Spotlight Awards for Outstanding Video Ads"},"content":{"rendered":"\n<p>The cluttered state of video advertising makes it increasingly difficult for brands to grab consumers\u2019 attention, and even harder to get them to like and emotionally engage with ads. However, there are a select few spots that capture and captivate audiences while inspiring marketers.&nbsp;<\/p>\n\n\n\n<p>Against this backdrop, the 2023<strong> Ace Spotlight Awards<\/strong> were born. These awards pause and give recognition to the best of the best. There are a myriad of justifiable and relevant objectives for advertising, and campaigns may succeed in one or more areas. Over time, we will examine success in many of these lanes leveraging iSpot\u2019s <a href=\"https:\/\/www.ispot.tv\/products\/creative-testing\">Ace Metrix Creative Assessment<\/a>. In this first installment, we award the early 2023 Top Breakthrough Video Ads.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Top Breakthrough Video Ads (January &#8211; April 2023)<\/strong><\/p>\n\n\n\n<p>Of the 3100+ video ads released and tested during the first four months of this year, the spots featured in the top 25 ranking have soared to the top in terms of Breakthrough performance, which is measured by a combination of Attention and Likeability Scores. These ads grabbed attention in a highly likable manner across the broad gen pop audience to literally break through the clutter.<\/p>\n\n\n\n<p>Below are highlights from the top 3 award-winners.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02175444\/1%402xx-1024x792.png\" alt=\"\" class=\"wp-image-17480\" width=\"129\" height=\"100\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02175444\/1%402xx-1024x792.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02175444\/1%402xx-300x232.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02175444\/1%402xx-414x320.png 414w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02175444\/1%402xx-768x594.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02175444\/1%402xx.png 1136w\" sizes=\"(max-width: 129px) 100vw, 129px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:22px\"><br \/><strong>Panda Express &#8220;Fire-Kissed&#8221;<\/strong><br \/>Attention Score: 786\u00a0 |\u00a0 Likeability Score: 779<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/1Av7\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Panda Express laid down a pulsating track from British rock band The Darkness against authentically yummy visuals of flaming woks and colorful floating shrimp and vegetables to achieve the top ranking breakthrough ad of 2023 so far. Music and food make for a great combination, as the ad had 80% Brand Recognition and 79% Positive Purchase Intent, while also garnering 12% more Attention than the norm for the category, and 14% more Likeability.<\/p>\n\n\n<div class=\"wp-block-image is-style-default spotlight-number\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180210\/2%402xx-1024x792.png\" alt=\"\" class=\"wp-image-17492\" width=\"129\" height=\"100\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180210\/2%402xx-1024x792.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180210\/2%402xx-300x232.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180210\/2%402xx-414x320.png 414w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180210\/2%402xx-768x594.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180210\/2%402xx.png 1137w\" sizes=\"(max-width: 129px) 100vw, 129px\" \/><\/figure><\/div>\n\n\n<p style=\"font-size:22px\"><br \/><strong>Subaru &#8220;Dog Tested: Garage Ball<\/strong>&#8220;<br \/>Attention Score: 779&nbsp; |&nbsp; Likeability Score: 783<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/1VRc\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Subaru certainly knows how to blend cute dogs with ingenious storytelling to stand out from the crowd. This memorable ad (with 92% Brand Recognition), which features a golden lab attempting to park a Subaru Crosstrek, is no exception.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180425\/3%402xx-1024x792.png\" alt=\"\" class=\"wp-image-17495\" width=\"129\" height=\"100\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180425\/3%402xx-1024x792.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180425\/3%402xx-300x232.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180425\/3%402xx-414x320.png 414w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180425\/3%402xx-768x594.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/05\/02180425\/3%402xx.png 1136w\" sizes=\"(max-width: 129px) 100vw, 129px\" \/><\/figure><\/div>\n\n\n<p style=\"font-size:22px\"><br \/><strong>Jeep &#8220;Electric Boogie<\/strong>&#8220;<br \/>Attention Score: 787&nbsp; |&nbsp; Likeability Score: 768<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/1VLQ\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For Super Bowl LVII, Jeep delightfully connected the brand\u2019s EV ambitions to an updated version of the nostalgic and ingeniously appropriate 1983 hit, \u201cElectric Boogie\u201d. Viewers expressed positive intent at a rate +12 points over non-luxury auto norms, and the ad led at grabbing Attention while outpacing Likeability norms for the category by triple digits.<br \/><\/p>\n\n\n\n<p>Congratulations to these outstanding top 3 winners! Download the report to see the full top 25 list with creative and media insights behind every ad.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/ace-spotlight-video-ad-awards-top-25-breakthrough-ads\/\" style=\"background-color:#4ac500\">Download Report<\/a><\/div>\n<\/div>\n\n\n\n<style>\n@media screen and (min-width: 480px) {\n    spotlight-number {\n        float:none !important;\n    }}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>The cluttered state of video advertising makes it increasingly difficult for brands to grab consumers\u2019 attention, and even harder to get them to like and emotionally engage with ads. However, there are a select few spots that capture and captivate audiences while inspiring marketers.&nbsp; Against this backdrop, the 2023 Ace Spotlight Awards were born. These&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":17497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/17479"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=17479"}],"version-history":[{"count":25,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/17479\/revisions"}],"predecessor-version":[{"id":19090,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/17479\/revisions\/19090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/17497"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=17479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=17479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=17479"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=17479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}