{"id":17094,"date":"2023-03-15T15:27:44","date_gmt":"2023-03-15T22:27:44","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=17094"},"modified":"2024-07-26T07:32:32","modified_gmt":"2024-07-26T14:32:32","slug":"nearly-20-million-people-p2-tuned-in-to-watch-the-95th-oscars-on-abc-according-to-ispot","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/nearly-20-million-people-p2-tuned-in-to-watch-the-95th-oscars-on-abc-according-to-ispot\/","title":{"rendered":"Nearly 20 Million People (P2+) Tuned In to Watch the 95th Oscars on ABC, According to iSpot"},"content":{"rendered":"\n
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The Academy Awards surge 15% YoY for linear TV viewing, account for 19.3% of all primetime household TV ad impressions on the night<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Bellevue, WA \u2013 March 15, 2023 \u2013<\/strong> According to preliminary audience measurement estimates from iSpot, the telecast of the 95th Academy Awards ceremony, which aired on ABC from approximately 8:00 pm ET to 11:43 pm ET on March 12, 2023, drew a total average minute TV audience of approximately 20 million viewers (P2+) who tuned in to watch the film industry dole out its most prestigious honors. <\/p>\n\n\n\n

Of the 20 million viewers who watched the 95th Oscars, out-of-home (OOH) viewership totaled an average minute audience of 1.8 million viewers, as measured by Tunity Analytics, an iSpot company. The Linear + OOH was 10% higher than in 2022, when the Oscars drew roughly 18.1 million viewers (P2+) tuning in live or that same day, including<\/em> 2.3 million out-of-home (OOH) viewers. <\/p>\n\n\n\n

When looking at linear viewership only<\/em>, the 2023 Oscars saw 18.1 million viewers (P2+) tuning in \u2013 a 15% increase from 2022 when the ceremony averaged about 15.8 million viewers (P2+).<\/p>\n\n\n\n

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ABC Advertisements Receive Consumer Gold of Their Own <\/strong><\/p>\n\n\n\n

ABC\u2019s live broadcast of the Oscars delivered over 1.14 billion TV ad impressions (P2+) and 776 million TV household impressions on March 12. The live event accounted for 19.35% of all primetime household TV ad impressions on the night, and 39.4% of primetime ad impressions across the Big 4 broadcast networks (ABC, CBS, Fox, NBC). The Oscars also led Sunday for the full day, delivering 10.11% of household TV ad impressions during first-airing programming.<\/p>\n\n\n\n

This year\u2019s Oscars aired 14% fewer ads, yet delivered just 5% fewer household TV ad impressions year-over-year. <\/p>\n\n\n\n

Some of the top brands by minutes of advertising during this year\u2019s Oscars included Rolex, Verizon and Booking.com. Ads appearing during the awards saw 13% higher attention than the average. Amazon Prime\u2019s \u201cTache<\/a>\u201d was the top brand spot by attention during a commercial break, at 40% higher attention than the average.<\/p>\n\n\n\n