{"id":16253,"date":"2022-12-15T06:00:00","date_gmt":"2022-12-15T14:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=16253"},"modified":"2022-12-14T16:52:32","modified_gmt":"2022-12-15T00:52:32","slug":"ispot-selected-as-measurement-partner-for-triplelift","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-selected-as-measurement-partner-for-triplelift\/","title":{"rendered":"iSpot Selected as Measurement Partner for TripleLift"},"content":{"rendered":"\n<p>As part of our ongoing mission to help brands measure every moment of TV and CTV advertising wherever it happens, we\u2019re happy to announce iSpot is now the preferred CTV measurement partner for\u00a0<a href=\"https:\/\/triplelift.com\/\">TripleLift<\/a>.\u00a0<\/p>\n\n\n\n<p>Brands using iSpot measurement on TripleLift\u2019s CTV exchange platform can now get a deeper understanding of the incremental reach it delivers compared to linear TV. iSpot\u2019s ability to measure impressions served across CTV Spots and Integrated Ads products and on-target delivery against age and gender audiences will help brands justify and optimize spending and help unlock a fast, accurate, actionable game plan for reaching audiences.<\/p>\n\n\n\n<p>Brands can activate iSpot measurement directly with TripleLift campaigns on their platform. As with all of our publisher and platform integrations, iSpot\u2019s Unified Measurement can help you assess the performance of your cross-platform advertising across hundreds of platforms and publishers.<\/p>\n\n\n\n<p>Read more about this deal in a press release, below.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-huge-font-size\"><strong>TripleLift Integrates iSpot as a Preferred CTV Measurement Partner<\/strong><\/p>\n\n\n\n<p style=\"font-size:24px\"><em>Partnership brings independent effective measurement to the CTV and TV marketplace<\/em><\/p>\n\n\n\n<p><strong>New York \u2013 <\/strong><strong>December 15 \u2013 <\/strong>TripleLift, the advertising technology company reinventing ad placement has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video.&nbsp;<\/p>\n\n\n\n<p>TripleLift will leverage iSpot.tv\u2019s cross platform ad measurement capabilities to verify creative delivery across spots and In-Show ad placements at the household level, measure CTV impressions and give customers a view into the incremental reach generated against congruent linear campaigns. By leveraging TripleLift\u2019s proprietary systems and iSpot.tv\u2019s audience measurement capabilities, brands can optimize campaigns for right time, on target delivery against age, gender and advanced audiences.<\/p>\n\n\n\n<p>\u201cIndependent verification of our platform doesn\u2019t just prove the value of our CTV products, it deepens the value brands can derive from investing with us,\u201d said Michael Shields, General Manager, Connected TV at TripleLift. \u201ciSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimization.\u201d&nbsp;<\/p>\n\n\n\n<p>The selection of iSpot was made after advanced testing across multiple currency providers. One test that serves as an anecdote for how rapidly TV audiences are shifting to CTV can be found in a study for Consumer Packaged Goods (CPG) brand, Johnsonville. Over the course of May and June, Johnsonville Sausage saw 63% incremental reach on CTV devices with TripleLift through this particular campaign.<\/p>\n\n\n\n<p>\u201cThe sausage-business is regionally nuanced, fragmented by varying forms and flavors. To grow share, we need targeted campaigns that tell people to buy our brand,\u201d said Marc Bennett, Integrated Marketing Manager, Johnsonville. \u201cUsing third-party measurement partners that attribute sales lift to our CTV plans are critical in validating the success of our campaigns.\u201d<\/p>\n\n\n\n<p>\u201cIts critical brands are afforded a transparent view into the explosive streaming market while having context anchored in live linear TV, where there remains a massive ad footprint,\u201d said Stu Schwartsapfel, EVP of Media Partnerships at iSpot. \u201cAs a TripleLift preferred partner for CTV measurement for, brands and advertisers now have the tools to verify the reach and understand the impact of their CTV investments on their platform.\u201d<\/p>\n\n\n\n<p>iSpot, which has direct business relationships with brands and networks, is a trusted source of truth for measuring the complete lifecycle of advertising from creative testing to real time media measurement, cross platform unification and business outcome attribution.<\/p>\n\n\n\n<p><strong>About TripleLift<\/strong><\/p>\n\n\n\n<p>TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world\u2019s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. And with its acquisition of 1plusX, customers can unlock the full value of their marketing data in a privacy-safe way with its first-party data management platform. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider\u2019s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com.<\/p>\n\n\n\n<p><strong>About iSpot.tv<\/strong><\/p>\n\n\n\n<p>iSpot.tv is a cross-platform TV measurement company trusted by brands and networks to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence.&nbsp; iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD , streaming environments and Out of Home environments. A trusted currency provider for networks, ad delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of our ongoing mission to help brands measure every moment of TV and CTV advertising wherever it happens, we\u2019re happy to announce iSpot is now the preferred CTV measurement partner for\u00a0TripleLift.\u00a0 Brands using iSpot measurement on TripleLift\u2019s CTV exchange platform can now get a deeper understanding of the incremental reach it delivers compared&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":16261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/16253"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=16253"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/16253\/revisions"}],"predecessor-version":[{"id":17049,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/16253\/revisions\/17049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/16261"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=16253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=16253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=16253"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=16253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}