{"id":15839,"date":"2022-11-07T16:59:56","date_gmt":"2022-11-08T00:59:56","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=15839"},"modified":"2025-06-02T14:15:05","modified_gmt":"2025-06-02T21:15:05","slug":"samsung-ads-score-during-world-series","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/samsung-ads-score-during-world-series\/","title":{"rendered":"Samsung Ads Score During World Series"},"content":{"rendered":"\n<p>While the Astros beat the Phillies to win the World Series on the field, advertisers competed for eyeballs away from the action. To that end, Samsung Mobile was the most-seen brand during the 2022 World Series, with 3.20% of all TV ad impressions during the games on Fox. Year-over-year, Samsung had 333% more TV ad impressions during the 2022 World Series.&nbsp;<\/p>\n\n\n\n<p><strong>The top five advertisers, by share of World Series TV ad impressions on Fox:<\/strong><\/p>\n\n\n\n<ol><li>Samsung Mobile (3.20%)<\/li><li>GEICO (2.99%)<\/li><li>Taco Bell (2.82%)<\/li><li>T-Mobile (2.57%)<\/li><li>Indeed (2.57%)<\/li><\/ol>\n\n\n\n<p>Samsung wasn\u2019t just the most-seen brand, either. iSpot\u2019s Creative Assessment Survey shows its new \u201cWhen I Move, You Move\u201d ad was 6% more likable than the norm for mobile phone spots in the last 90 days. And the ad also garnered 10% more attention as well.<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/2531\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cCuriosity\u201d was the strongest emotional response among survey-takers, with \u201caudio\u201d also scoring well in response to the ad\u2019s use of Ludacris\u2019s hit song \u201cStand Up\u201d \u2013 appropriate for Samsung while advertising its new Galaxy Z Flip4\u2019s ability to stand.<\/p>\n\n\n\n<p>Samsung was one of numerous brands to increase their presence during the 2022 World Series. Other growing advertisers that rose into the top 15 most-seen after not being less prominent during last year\u2019s: Pfizer, Shell, COMIRNATY and Skechers.<\/p>\n\n\n\n<p>The entire MLB Playoffs also served over 17.81 billion TV ad impressions across all networks, which is down slightly (6.4%) from the previous year. Regular season games served 4.2% fewer impressions year-over-year on linear TV, but MLB also migrated more national games to streaming services in 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the Astros beat the Phillies to win the World Series on the field, advertisers competed for eyeballs away from the action. To that end, Samsung Mobile was the most-seen brand during the 2022 World Series, with 3.20% of all TV ad impressions during the games on Fox. Year-over-year, Samsung had 333% more TV ad&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":16067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/15839"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=15839"}],"version-history":[{"count":8,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/15839\/revisions"}],"predecessor-version":[{"id":27748,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/15839\/revisions\/27748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/16067"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=15839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=15839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=15839"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=15839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}