{"id":15759,"date":"2022-10-27T15:41:00","date_gmt":"2022-10-27T22:41:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=15759"},"modified":"2024-07-26T08:34:34","modified_gmt":"2024-07-26T15:34:34","slug":"retail-tv-ad-rundown","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/retail-tv-ad-rundown\/","title":{"rendered":"Retail TV Ad Rundown"},"content":{"rendered":"\n<p id=\"block-b4ff0316-3980-451b-b789-8eef3e35d94f\">Along with iSpot\u2019s full <a href=\"https:\/\/www.ispot.tv\/hub\/q3-tv-advertising-rundown\/\">Q3 TV Advertising Rundown report<\/a>, we\u2019ve also created breakouts for some of the biggest industries on TV.&nbsp;<\/p>\n\n\n\n<p id=\"block-bd1b1f46-a7ae-4326-ad88-82e73f2bfa0d\">In retail, both est. national TV ad spend and ad impressions during new-airing programming showed slight dips compared to the previous quarter. However, major retail brands also surged \u2013 especially when compared to last year.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/27133755\/q3-retail-report-graph1-1024x593.png\" alt=\"\" class=\"wp-image-15754\" width=\"576\" height=\"339\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"block-75c675f7-370f-4c47-8141-a9182e6777cc\">Year-over-year, Target jumped to No. 7 (up from No. 13 last Q3) among all brands on TV, while Amazon comes in at No. 8 (up from No. 27). Meanwhile, Camping World increased TV ad impressions by nearly 22x year-over-year while honing in on cable news, where over 93% of its impressions were delivered.<\/p>\n\n\n\n<p id=\"block-946a5114-c89f-457c-8262-30f40f51bc28\">As the busy holiday shopping season in Q4 approaches, download iSpot\u2019s Q3 Retail TV Advertising Rundown today to see more about media and creative trends from last quarter.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q3-retail-tv-advertising-rundown\/\" style=\"background-color:#4ac500\" target=\"_blank\" rel=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q3-retail-tv-advertising-rundown\/ noopener\">Download<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Along with iSpot\u2019s full Q3 TV Advertising Rundown report, we\u2019ve also created breakouts for some of the biggest industries on TV.&nbsp; In retail, both est. national TV ad spend and ad impressions during new-airing programming showed slight dips compared to the previous quarter. However, major retail brands also surged \u2013 especially when compared to last&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":15755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/15759"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=15759"}],"version-history":[{"count":18,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/15759\/revisions"}],"predecessor-version":[{"id":22223,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/15759\/revisions\/22223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/15755"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=15759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=15759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=15759"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=15759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}