{"id":14750,"date":"2022-06-24T13:13:52","date_gmt":"2022-06-24T20:13:52","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=14750"},"modified":"2025-08-25T11:06:32","modified_gmt":"2025-08-25T18:06:32","slug":"nba-season-tv-advertising-recap","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/nba-season-tv-advertising-recap\/","title":{"rendered":"NBA Season TV Advertising Recap"},"content":{"rendered":"\n<p style=\"font-size:18px\">On the heels of two pandemic-shortened seasons, the NBA was back to its normal 82 games and spots on the calendar for 2021-22.<\/p>\n\n\n\n<p style=\"font-size:18px\">The result: Superstar performances, tons of parity and full arenas helped increase TV ad impressions by 12.1% during the regular season and 26.3% during the playoffs. And from season openers on Oct. 19 through the last game of the Finals on June 16, NBA games accounted for over $1.3 billion worth of national TV ads.<\/p>\n\n\n\n<p style=\"font-size:18px\">Which brands were the biggest beneficiaries from the NBA\u2019s impressions surge? And which games and playoff series delivered the most impressions for advertisers? iSpot\u2019s NBA season TV advertising recap dives into the biggest takeaways from 2021-22:<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Putting Up Numbers<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">During this year\u2019s NBA Playoffs, the Golden State Warriors played in 3 of the top 4 series by average TV ad impressions per game \u2013 and 15 of the top 25 individual games by impressions. While that still leaves plenty of opportunities for advertising during other teams\u2019 games, it also showcases how the playoffs can\u2019t just be painted with a broad brush with regard to ad impressions.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">Where and when ad placements appear matter. As a point of reference, the most-seen ad airings of the entire season took place in the waning minutes of the fourth quarter during Game Six of the NBA Finals. Even in the same game, those airings <strong>delivered nearly 69% more impressions than those appearing near tipoff<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/3iuksf6FHEQQLZHVTj-FJ-mePSQGsm2Xvo-gZNk3OeZXAqTNcpM0NuuM3x9467RVRZLNDL99fZjBDYvxDo92f1xRU0-4sZImQodBcoalJoJ4nZvaLdAiatOy9XBBCG_35MgTwatqO5Q\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Winning Brands<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">The NBA\u2019s sustained popularity lends itself to drawing major brand advertisers during games. Spanning across industries like QSR, insurance, automakers and more, the brands below were the most-seen during the 2021-22 regular season (ranked by share of impressions). State Farm leads the way:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"728\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/24131234\/RegularSeasonStats-2022.png\" alt=\"\" class=\"wp-image-14757\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/24131234\/RegularSeasonStats-2022.png 1018w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/24131234\/RegularSeasonStats-2022-300x215.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/24131234\/RegularSeasonStats-2022-447x320.png 447w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/24131234\/RegularSeasonStats-2022-768x549.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:22px\"><strong>Creative Playmaking<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Using data from iSpot\u2019s Creative Assessment survey, brands can benchmark video ad performance against competitors \u2013 including fellow sponsors of a given sport.<\/p>\n\n\n\n<p style=\"font-size:18px\">For the NBA, we looked at the most likeable spots from league sponsors, according to survey respondents. The results showcase brands across various industries, led by Ruffles \u2013 which utilized Boston Celtics\u2019 star Jayson Tatum to showcase its flaming hot BBQ chip flavor.<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/blX4\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Food wasn\u2019t the only way for NBA sponsors to create a likeable spot, however. Clorox\u2019s family-focused ad featuring WNBA star Skylar Diggins-Smith was 11.2% more likeable than the all-industry norm over the course of the season.<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/qfvG\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">There are plenty of ways to put up points with audiences during the NBA season. Want to learn more about how your TV ad decision-making can score? Download iSpot\u2019s NBA TV advertising recap, and <a href=\"https:\/\/www.ispot.tv\/demo\">reach out for a demo today<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/nba-season-tv-advertising-recap\/\" style=\"background-color:#4ac500\">Download<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On the heels of two pandemic-shortened seasons, the NBA was back to its normal 82 games and spots on the calendar for 2021-22. The result: Superstar performances, tons of parity and full arenas helped increase TV ad impressions by 12.1% during the regular season and 26.3% during the playoffs. And from season openers on Oct&#8230;. Read More<\/p>\n","protected":false},"author":26,"featured_media":14751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[503,501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/14750"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=14750"}],"version-history":[{"count":10,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/14750\/revisions"}],"predecessor-version":[{"id":22250,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/14750\/revisions\/22250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14751"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14750"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=14750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}