The Cannes Lions International Festival of Creativity begins on June 20, recognizing many of the past year’s top ads and campaigns from around the world.<\/p>\n\n\n\n
While we don’t yet know which ads will be up for the 2022 Cannes Lions awards, you can bank on every inclusion on the shortlist being an exceptional representation of the advertising craft. This report has no inside information on creative on the shortlist, nor does it make predictions on who will win this year’s Cannes Lions. However, it’s worth analyzing some of the most effective ads to appear on TV since last year’s awards, to examine the sort of creative that might win if U.S. audiences were the jurors. Emotional Takeaways<\/strong><\/p>\n\n\n\n Many times, great ad creative elicits a powerful emotional response from consumers. With this in mind, we looked at spots that scored best with survey respondents for:<\/p>\n\n\n\n The results saw brands like Delta, Starbucks, Honda and Tide crafting ads that spoke to audiences beyond marketing. In most cases, messaging was a hit with respondents, creating a positive association with the brands as they showed an ability to stand for something or speak up about an important issue.<\/p>\n\n\n\n Powerful Spotlight<\/strong><\/p>\n\n\n\n Some of the top creatives of the last year, by emotion:<\/p>\n\n\n\n Funny<\/strong>: Little Caesar\u2019s – \u201cChange, 33% More Pepperoni\u201d<\/em><\/p>\n\n\n\n
Our latest report puts a spotlight on some of the top ads of the last year, through the lens of various emotions measured by iSpot’s Creative Assessment<\/a> \u2013 and benchmarked against all-industry norms over the past 365 days.<\/p>\n\n\n\n