{"id":14505,"date":"2022-06-07T15:55:33","date_gmt":"2022-06-07T22:55:33","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=14505"},"modified":"2025-02-19T14:42:24","modified_gmt":"2025-02-19T22:42:24","slug":"results-under-pressure-doves-emotional-postpartum-campaign","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/results-under-pressure-doves-emotional-postpartum-campaign\/","title":{"rendered":"Results Under Pressure: Dove\u2019s Emotional Postpartum Campaign"},"content":{"rendered":"\n

Unilever<\/a>\u2019s Dove brand has a history of breaking down stereotypes and reframing the concept of beauty through thought-provoking and inspiring ads. Since the Real Beauty<\/a> campaign launched in 2004, Dove has supported women with being real about their bodies, while creating a world where beauty is embraced as a source of confidence<\/a>, instead of anxiety.<\/p>\n\n\n\n

Dove\u2019s most recent ad, \u201cUnder Pressure,\u201d addresses the emotional rollercoaster of motherhood and the postpartum pressure placed on new moms. The ad, via Dark Kitchen Creatives, is scored by a rendition of Queen and David Bowie\u2019s 1981 single, \u201cUnder Pressure,\u201d softly sung by Claudia Gomes. The ad also notes a startling statistic: Postpartum pressure affects seven out of ten moms<\/strong>.*<\/p>\n\n\n\n

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