{"id":13785,"date":"2022-02-07T17:21:52","date_gmt":"2022-02-08T01:21:52","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=13785"},"modified":"2025-06-02T14:18:53","modified_gmt":"2025-06-02T21:18:53","slug":"cheetos-recipe-for-lol-success-in-super-bowl-2021","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/cheetos-recipe-for-lol-success-in-super-bowl-2021\/","title":{"rendered":"Cheetos\u2019 Recipe for LOL Success in Super Bowl 2021"},"content":{"rendered":"\n<p style=\"font-size:18px\">After watching Cheetos\u2019 \u201cCan\u2019t Touch This\u201d commercial during the 2020 Super Bowl, we feared we\u2019d never see a funnier ad in the Big Game. Another clever combination of humor, defining product truth, great script, and perfect song just seemed so improbable.&nbsp;<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/ZERe\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Until 2021, when the Frito-Lay brand struck again during the Big Game and came out on top with the <strong>Funniest Super Bowl ad<\/strong> for the second consecutive year.<br \/><br \/>Most of us are hoping for more hysterics from Cheetos and other Super Bowl 2022 advertisers come February 13th. The odds are good. Since 2014, more than half of all Super Bowl ads have leaned into humor to connect with viewers \u2014 with 69% doing so in 2020, and 60% following in 2021. Often peaking in Super Bowls following tumultuous years (hello COVID-19, contentious 2020 presidential election), humor is still a very personal reaction. So, going for laughs when speaking to advertising\u2019s biggest audience is rife with risk.<br \/><br \/>How do brands like Cheetos do it? We dove into our quantitative <a href=\"https:\/\/www.ispot.tv\/products\/creative-testing\" data-type=\"URL\" data-id=\"https:\/\/www.ispot.tv\/products\/creative-testing\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Assessment<\/a> and emotion measurement insights to gauge how the brand executed last year\u2019s hilarious spot.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:30px\"><strong>The Right Laugh &#8220;Track&#8221;<\/strong><\/p>\n\n\n\n<p>Featuring a very well-cast (and acted) ensemble, and another \u2018<em>so perfect, it seems written just for this ad<\/em> \u2019 audio track (in fact, it partially was &#8211; more on this later), Cheetos struck gold again last year with \u201cIt Wasn\u2019t Me.\u201d&nbsp;<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/teGU\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>The use of the perfect <strong>Audio <\/strong>track played a huge part in this ad\u2019s success. Viewers also found \u201cIt Wasn\u2019t Me\u201d to be <strong>Ingenious<\/strong>, <strong>Nostalgic,<\/strong> <strong>Memorable, <\/strong>and very <strong>Funny <\/strong>because the entire <strong>Narrative <\/strong>dovetailed with an instantly identifiable trait of the brand (Cheetos dust).<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:26px\"><strong>Ace Emo Chart for \u201cIt Wasn&#8217;t Me&#8221;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"475\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131439\/Ace-Emo-Chart-for-It-Wasnt-Me.png\" alt=\"\" class=\"wp-image-13777\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131439\/Ace-Emo-Chart-for-It-Wasnt-Me.png 558w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131439\/Ace-Emo-Chart-for-It-Wasnt-Me-300x255.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131439\/Ace-Emo-Chart-for-It-Wasnt-Me-376x320.png 376w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eef0f2;font-size:14px\"><em>This chart depicts the emotional impact of \u201cIt Wasn\u2019t Me.\u201d Ace Emo refers to the 57 emotional metrics Creative Assessment measures for every breaking TV and video ad. Measurement is derived from survey respondent verbatim comments using Natural Language Processing and machine learning. Scores are relative to every other ad in the expansive database. The longer the bar in the chart above, the stronger the signal.<\/em><\/p>\n\n\n\n<p>Over 450 survey respondent verbatim comments (summarized in the word cloud below) reflected on the magical combination, with a sampling shared here:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"382\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131447\/Word-Cloud.png\" alt=\"\" class=\"wp-image-13784\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131447\/Word-Cloud.png 945w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131447\/Word-Cloud-300x121.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131447\/Word-Cloud-640x259.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131447\/Word-Cloud-768x310.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c<em>The music and the characters featured here are awesome. The nostalgia of the song, the relatability of the situation with one spouse sneaking some of the snacks, spot on. I will watch this ad again and again even if I never buy any Cheetos. Hilarious.\u201d<\/em><\/p><cite>Female 36-49<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;<em>I thought this ad was simply hilarious and did a fantastic job of making sure the actions centered around their product. I thought Mila Kunis\u2019 facial expressions were hilarious and the music was amazing!<\/em><\/p><cite>Male 36-49<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cThis was very entertaining and intriguing. I would definitely consider buying this product in the future due to the well executed commercial.\u201d<\/em><\/p><cite>Female 16-20<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cI loved this ad! Still laughing . Perfect music, product placement , flow, great stuff<\/em>.<em>\u201d<\/em><\/p><cite>Male 36-49<\/cite><\/blockquote>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:30px\"><strong>Amplifying Humor With a Killer Cast and Clever Soundtrack<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">What set this 60-second creative apart from other Super Bowl creatives was a fitting song that sparked fond memories in a year of detachment and isolation. The soundtrack was made even better through clever custom lyrics, which made viewers rate it as one of the Single Best Things about the creative (along with the characters) at a disproportionately high rate (over 300% higher than 2021 Candy and Snack industry norms).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"241\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131445\/Single-Best-Thing.png\" alt=\"\" class=\"wp-image-13782\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131445\/Single-Best-Thing.png 410w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131445\/Single-Best-Thing-300x176.png 300w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eef0f2;font-size:14px\"><em><\/em><em>The chart above tracks second-by-second viewer resonance. The lines Single Best Thing shows which creative element viewers liked best. In this case, 22% chose the music in \u201cIt Wasn\u2019t Me,\u201d while the average candy and snack ad saw just 6% make that choice.<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cThe fact that you took a Shaggy song and made it your own with Ashton and Mila was the greatest thing ever<\/em>.<em>\u201d<\/em><\/p><cite>Male 21-35<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><\/em><em>\u201cI like the actors and creativity put into the music.\u201d<\/em><\/p><cite>Female 16-20<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><\/em><em><\/em><em>\u201cLoved this commercial so much! I loved seeing Ashton &amp; Mila, as well as Shaggy. Great choices! I also loved this Cheetos remix of the song. It was both hilarious and nostalgic<\/em>.\u201d<\/p><cite>Female 21-35<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><\/em><em><\/em><em>\u201cI loved this ad! Very creative use of lyrics and acting, and it was really funny. I would absolutely watch it again, and I usually do not opt for Cheetos, but I really want some now<\/em>.&#8221;<\/p><cite>Male 21-35<\/cite><\/blockquote>\n\n\n\n<p style=\"font-size:18px\">Kutcher and Kunis delivered instantaneous engagement (necessary for Super Bowl success), yet Cheetos didn\u2019t stop there. Viewers already delighted with Mila\u2019s Relatable denials of her sneaky snack-stealing shenanigans were drawn in even further when Cheetos actually delivered the real Shaggy, nailing the punchline.<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:26px\"><strong>Second-by-Second Trace Chart for \u201cIt Wasn\u2019t Me\u201d<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131446\/Trace-It-Wasnt-Me-Feb-7-22-1024x425.jpg\" alt=\"\" class=\"wp-image-13783\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131446\/Trace-It-Wasnt-Me-Feb-7-22-1024x425.jpg 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131446\/Trace-It-Wasnt-Me-Feb-7-22-300x124.jpg 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131446\/Trace-It-Wasnt-Me-Feb-7-22-640x265.jpg 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131446\/Trace-It-Wasnt-Me-Feb-7-22-768x319.jpg 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131446\/Trace-It-Wasnt-Me-Feb-7-22-1536x637.jpg 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131446\/Trace-It-Wasnt-Me-Feb-7-22-2048x849.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eef0f2;font-size:14px\"><em>The chart above tracks second-by-second viewer resonance. The lines represent the average response across viewers in each respective age group. The gray area is a standard range of responses.<\/em><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:30px\"><strong>Is the Production Value Worth It?<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Certainly, Frito-Lay went to great effort and expense to deliver this gem, but viewers do tend to reward such creativity (reflected in the high Change score below).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"479\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131440\/component-Scores.png\" alt=\"\" class=\"wp-image-13778\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131440\/component-Scores.png 1005w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131440\/component-Scores-300x143.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131440\/component-Scores-640x305.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131440\/component-Scores-768x366.png 768w\" sizes=\"(max-width: 1005px) 100vw, 1005px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eef0f2;font-size:14px\"><em><\/em><em><\/em><em>This chart depicts gap-to-norm performance for each of the component scores Creative Assessment measures on every ad. Green labels indicate that a given ad scored significantly above norm on a respective metric. In this case, Cheetos\u2019 \u201cIt Wasn\u2019t Me\u201d scored significantly above 2021 candy and snack ad norms on each component.<\/em><\/p>\n\n\n\n<p style=\"font-size:18px\">Not only did the majority remember the brand despite the Attention-grabbing and Likeable distractions, a whopping 72% said they\u2019d buy Cheetos <em>due to this ad<\/em>. Before one downplays that fact because, well it\u2019s a snack and everyone eats snacks, this intent rate topped 2021 Candy and Snack industry norms by nearly 30% (+16 points).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"445\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131445\/Purchase-Intent.png\" alt=\"\" class=\"wp-image-13781\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131445\/Purchase-Intent.png 816w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131445\/Purchase-Intent-300x164.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131445\/Purchase-Intent-587x320.png 587w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131445\/Purchase-Intent-768x419.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/figure><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>And the ad had legs<\/strong>. While NFL fans <strong>Loved It <\/strong>much more than the average category spot, \u201cIt Wasn\u2019t Me\u201d outperformed even more so among those with very little-to-no interest in the league, lending additional power to the investment.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131444\/NFL-Interest-1024x519.png\" alt=\"\" class=\"wp-image-13780\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131444\/NFL-Interest-1024x519.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131444\/NFL-Interest-300x152.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131444\/NFL-Interest-631x320.png 631w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131444\/NFL-Interest-768x389.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/02\/07131444\/NFL-Interest.png 1109w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eef0f2;font-size:14px\"><em><\/em><em><\/em><em>This chart shows the overall performance of the ad among audience segments, expressed as a comparative index to the average candy and snack ad in 2021 within that same segment.<\/em><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:30px\"><strong>Super Bowl Success Runs in the Frito-Lay Family<\/strong><\/p>\n\n\n\n<p>Frito-Lay has enjoyed impressive success with the humorous approach over the years, taking the<strong> Funniest<\/strong> ad award in five of the seven Super Bowls where Ace Metrix Creative Assessment has measured emotional resonance. Adding to that success, Frito-Lay has also ranked first in Likeability in six of the past twelve Big Games (see a Doritos winner <a href=\"https:\/\/www.ispot.tv\/hub\/doritos-wins-most-likeable-super-bowl-ad-of-the-past-5-years\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>). Since 2010, twelve Doritos Super Bowl ads have earned top five honors on overall resonance, Likeability, and\/or Funny rankings, and Cheetos has two.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:30px\"><strong>Will the Laughs Keep Coming?<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Based on the Super Bowl LVI teasers and ads disclosed so far, it\u2019s looking like we\u2019re in for another LOL game this year as nearly 60% of pre-releases have gone for giggles. Celebrities should be plentiful too, with the same proportion of 2022 pre-game spots featuring at least one big name (and one in five employing two or more). Yet a potential plot twist could be brewing, with just two of the early releases this year going for <strong>Heartfelt <\/strong>connections (which we\u2019ve <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ispot.tv\/hub\/doritos-wins-most-likeable-super-bowl-ad-of-the-past-5-years\/\" data-type=\"URL\" data-id=\"https:\/\/www.ispot.tv\/hub\/doritos-wins-most-likeable-super-bowl-ad-of-the-past-5-years\/\" target=\"_blank\">revealed<\/a> as one of the surest ways to Super Bowl success beyond humor). Could some brands just be holding out for a weightier heartfelt impact on game day?<\/p>\n\n\n\n<p style=\"font-size:18px\">Visit our Super Bowl Ad Center for continually updated insights on this year\u2019s teasers, pre-releases, and game day commercials.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.ispot.tv\/events\/super-bowl-commercials\" style=\"background-color:#4ac500\">Check It Out<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After watching Cheetos\u2019 \u201cCan\u2019t Touch This\u201d commercial during the 2020 Super Bowl, we feared we\u2019d never see a funnier ad in the Big Game. Another clever combination of humor, defining product truth, great script, and perfect song just seemed so improbable.&nbsp; Until 2021, when the Frito-Lay brand struck again during the Big Game and came&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":13779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[500,501,243],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/13785"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=13785"}],"version-history":[{"count":18,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/13785\/revisions"}],"predecessor-version":[{"id":27756,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/13785\/revisions\/27756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/13779"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=13785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=13785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=13785"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=13785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}