{"id":12718,"date":"2021-10-27T05:10:00","date_gmt":"2021-10-27T12:10:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=12718"},"modified":"2021-10-26T17:33:43","modified_gmt":"2021-10-27T00:33:43","slug":"viant-advances-tv-ad-offerings-with-ispot-unified-measurement","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/viant-advances-tv-ad-offerings-with-ispot-unified-measurement\/","title":{"rendered":"Viant Advances TV Ad Offerings with iSpot Unified Measurement"},"content":{"rendered":"\n

If you\u2019re reading this you are no doubt familiar with iSpot’s unique ability to measure TV advertising: at scale, in real time, and across linear, VOD and streaming. You likely know that we measure business outcomes and brand impact. And as much as we absolutely love servicing hundreds of brands and almost all TV networks with fast, accurate, actionable measurement in our dashboards (and via feeds into proprietary in-house systems)\u2014you might not realize that some of our capabilities are also powering performance insights on next-generation buying platforms. <\/p>\n\n\n\n

Today, we\u2019re excited to announce a partnership with Viant to expand the reach of iSpot Unified Measurement<\/a> capabilities. If you\u2019re using Viant, iSpot can provide intelligence about the incremental reach and frequency the Adelphic Platform<\/a> delivers over linear.<\/p>\n\n\n\n

The press release is below. If you have questions about this partnership or want to know more about iSpot Unified Measurement, please reach out.<\/p>\n\n\n\n

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Get in Touch<\/a><\/div>\n<\/div>\n\n\n\n
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Viant Advances TV Ad Offerings through iSpot Partnership<\/strong><\/strong><\/p>\n\n\n\n

Adelphic Integration Unifies Linear and OTT Measurement for Viant Advertisers<\/strong><\/p>\n\n\n\n

IRVINE, Calif<\/strong>. \u2014 Viant Technology Inc.<\/a> <\/strong>(NASDAQ: DSP), a leading people-based advertising software company, and iSpot.tv<\/a>, the leader in real-time TV ad measurement and attribution, today announced a partnership to advance Viant\u2019s TV advertising offerings, integrating iSpot\u2019s Unified Measurement solution into the Adelphic\u00ae advertising software. The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.<\/p>\n\n\n\n

According to eMarketer, combined US ad spending on linear and connected TV (CTV) platforms will exceed $93 billion by 2025, from just under $80 billion in 2021.<\/p>\n\n\n\n

\u201cCTV represents a massive opportunity for advertisers who typically reach customers on linear platforms and want to extend the reach of their campaigns to the fast-growing CTV arena,\u201d said Jon Schulz, Chief Marketing Officer. \u201cOur partnership with iSpot brings a leading, independent measurement company into the fold, empowering brands to identify opportunities for more effective reach, and allowing for true cross-channel optimization and improved ROI.\u201d<\/p>\n\n\n\n

Leveraging the iSpot.tv integration, Viant\u2019s brands and agencies can: <\/p>\n\n\n\n