{"id":11042,"date":"2021-04-02T16:21:35","date_gmt":"2021-04-02T23:21:35","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=11042"},"modified":"2021-04-13T10:52:49","modified_gmt":"2021-04-13T17:52:49","slug":"preview-data-driven-marketers-guide-to-tv-ad-buying","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/preview-data-driven-marketers-guide-to-tv-ad-buying\/","title":{"rendered":"Preview: Data-Driven Marketer\u2019s Guide to TV Ad Buying"},"content":{"rendered":"\n<p style=\"font-size:18px\">TV data isn\u2019t new, but this past year really underscored just how important it is to apply the right data to ad buying decisions. Without many primetime shows, live sports or upfronts, brands had to quickly adjust to follow migrating audiences on TV.<\/p>\n\n\n\n<p style=\"font-size:18px\">While some of the TV ad trends that surfaced during the pandemic will fade over time, others stand to become more permanent. Data isn\u2019t thought of as a \u201cnice to have\u201d anymore when it comes to TV ad buying. Real-time analytics that allow brands to make fast and intelligent decisions across TV platforms is essential to success &#8212; whether you\u2019ve been advertising on TV for four months or 40 years.<\/p>\n\n\n\n<p style=\"font-size:18px\">iSpot\u2019s new guide to TV buying shines a spotlight on the data and analytics that matter most for buyers a year after the onset of the pandemic. Some of the major topics discussed:<\/p>\n\n\n\n<ul><li>Steps to more advanced audience-based buying<\/li><li>Leveraging conversion data to maximize spend<\/li><li>Identifying incremental reach and conversions on streaming<\/li><li>Honing in on where specific customer segments are watching TV<\/li><li>Using benchmarks to negotiate outcome-based guarantees<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/04\/02162035\/Screen-Shot-2021-04-01-at-11.48.31-AM-1024x466.png\" alt=\"\" class=\"wp-image-11043\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/04\/02162035\/Screen-Shot-2021-04-01-at-11.48.31-AM-1024x466.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/04\/02162035\/Screen-Shot-2021-04-01-at-11.48.31-AM-300x137.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/04\/02162035\/Screen-Shot-2021-04-01-at-11.48.31-AM-640x291.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/04\/02162035\/Screen-Shot-2021-04-01-at-11.48.31-AM-768x350.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/04\/02162035\/Screen-Shot-2021-04-01-at-11.48.31-AM-1536x700.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/04\/02162035\/Screen-Shot-2021-04-01-at-11.48.31-AM.png 2042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\">TV ad buying in 2021 can seem like an overwhelmingly different world &#8212; but it\u2019s far simpler to navigate (and realize ROI) with real-time, cross-platform measurement that can accommodate audience shifts and targeting needs.<\/p>\n\n\n\n<p style=\"font-size:18px\"><a href=\"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/the-data-driven-marketers-guide-to-tv-buying\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download \u201cThe Data-Driven Marketer\u2019s Guide to TV Buying\u201d<\/a> to learn more about how iSpot measurement and attribution can help optimize TV advertising for today\u2019s environment, and for what comes next as audience behaviors continue to evolve.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/the-data-driven-marketers-guide-to-tv-buying\/\" style=\"background-color:#77bd22\">Download the Guide<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV data isn\u2019t new, but this past year really underscored just how important it is to apply the right data to ad buying decisions. Without many primetime shows, live sports or upfronts, brands had to quickly adjust to follow migrating audiences on TV. While some of the TV ad trends that surfaced during the pandemic&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":10987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/11042"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=11042"}],"version-history":[{"count":3,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/11042\/revisions"}],"predecessor-version":[{"id":11148,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/11042\/revisions\/11148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/10987"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=11042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=11042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=11042"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=11042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}