{"id":110,"date":"2014-04-08T22:10:00","date_gmt":"2014-04-08T22:10:00","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/ncaa-2014-march-madness-by-the-numbers\/"},"modified":"2021-01-14T07:50:44","modified_gmt":"2021-01-14T15:50:44","slug":"ncaa-2014-march-madness-by-the-numbers","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ncaa-2014-march-madness-by-the-numbers\/","title":{"rendered":"NCAA 2014 March Madness by the Numbers"},"content":{"rendered":"<p>The iSpot team has been busy tracking all the commercials that ran during the 2014 NCAA March Madness tournament. Here\u2019s a closer look at the numbers.<\/p>\n<p>NCAA advertisers generated 6M online video views for ads, 735k+ explicit searches during broadcast, and 73K explicit social actions related to the ads during broadcast. 16k of the social actions were related to <a href=\"https:\/\/ispot.tv\/a\/7SGc\">Taco Bell\u2019s Ronald McDonald<\/a> ad.<\/p>\n<p>Brands that generated the most digital activity during NCAA broadcasts:<\/p>\n<ul>\n<li>Taco Bell<\/li>\n<li>Samsung<\/li>\n<li>McDonald\u2019s<\/li>\n<li>Audi<\/li>\n<li>Amazon<\/li>\n<\/ul>\n<p>Ads that ran the most:<\/p>\n<ul>\n<li>AT&amp;T, \u201c<a href=\"https:\/\/ispot.tv\/a\/7ByO\">Closer<\/a>\u201d &#8211; 134<\/li>\n<li>Burger King, \u201c<a href=\"https:\/\/ispot.tv\/a\/7gQf\">NCAA March Madness<\/a>\u201d &#8211; 114<\/li>\n<li>Southwest Airlines, \u201c<a href=\"https:\/\/ispot.tv\/a\/7SYA\">Seat Monitors<\/a>\u201d &#8211; 109<\/li>\n<li>Northwestern Mutual, \u201c<a href=\"https:\/\/ispot.tv\/a\/7fyk\">NCAA Partner<\/a>\u201d &#8211; 90<\/li>\n<li>USAA, \u201c<a href=\"https:\/\/ispot.tv\/a\/7T7m\">Generation to Generation<\/a>\u201d \u2013 86<\/li>\n<\/ul>\n<p>There were 142 advertisers across all NCAA Men\u2019s tournament. Here is the estimated spend for the top five:<\/p>\n<ul>\n<li>AT&amp;T &#8211; $19,850,318<\/li>\n<li>Buick &#8211; $12,451,646<\/li>\n<li>Coca-Cola &#8211; $12,158,313<\/li>\n<li>Capital One &#8211; $11,858,845<\/li>\n<li>Infiniti &#8211; $11,552,404<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The iSpot team has been busy tracking all the commercials that ran during the 2014 NCAA March Madness tournament. Here\u2019s a closer look at the numbers. NCAA advertisers generated 6M online video views for ads, 735k+ explicit searches during broadcast, and 73K explicit social actions related to the ads during broadcast. 16k of the social&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[273,45,81,208,274,214,105,212,244,207,275,7,216,202,88],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/110"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":2,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":3273,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/110\/revisions\/3273"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=110"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}