{"id":109,"date":"2014-07-14T21:14:00","date_gmt":"2014-07-14T21:14:00","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/guinness-warms-hearts-with-a-patriotic-return-to\/"},"modified":"2021-01-14T07:41:53","modified_gmt":"2021-01-14T15:41:53","slug":"guinness-warms-hearts-with-a-patriotic-return-to","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/guinness-warms-hearts-with-a-patriotic-return-to\/","title":{"rendered":"Guinness warms hearts with a patriotic return to form"},"content":{"rendered":"<p>Guinness tugs at the heart strings with their first new TV spot in over six months, and reaches an\u00a0iSpot Ad Effectiveness Rating of 9.6 (out of 10).<\/p>\n<p><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2015\/08\/18170435\/guinness-empty-chair-large-10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-721 size-full\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2015\/08\/18170435\/guinness-empty-chair-large-10.jpg\" alt=\"Guinness &quot;Empty Chair&quot; Ad\" width=\"1000\" height=\"562\" \/><\/a><\/p>\n<p>The spot titled \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/7l0T\/guinness-empty-chair\" target=\"_blank\" rel=\"noopener\">Empty Chair<\/a>\u201d aired during Sunday\u2019s World Cup Final on ABC, and depicts a bartender placing a pint of Guinness on a table each day until a veteran patron returns. \u00a0The ad has seen very high digital interaction on Twitter and Facebook, with a broad spectrum of comments:<\/p>\n<p><em>\u201cThe fact that the Guinness commercial just made me cry is more reliable than any period tracker app I have used so far\u201d<\/em><span class=\"apple-converted-space\">\u00a0<\/span>@GoonSquadSarah<\/p>\n<p><em>\u201cAnd yet again, the Guinness commercial is on. I\u2019m still gonna cry\u201d<\/em><span class=\"apple-converted-space\">\u00a0<\/span>@crabbyab90<\/p>\n<p>And some slightly more serious comments:<\/p>\n<p><em>\u201cTo our men and women in uniform, and to @GuinnessUS for recognizing them!\u201d<\/em><span class=\"apple-converted-space\">\u00a0<\/span>@Grieboski<\/p>\n<p><em>\u201cThanks to Guinness from a US Navy retiree. Saw it on the TV for the first time just now and was moved to tears. Thanks for NOT forgetting our military, no matter what flag or country, our military is all of us, and should be honored. Thank YOU\u201d<\/em><span class=\"apple-converted-space\">\u00a0<\/span>@Fototaker Sf<\/p>\n<p>Guinness continue their tradition of thought provoking ads, with many comments directed towards the music in the ad which is an 1887 hymn, \u201cLeaning on the Everlasting Arms\u201d:<\/p>\n<p><em>\u201cI\u2019m confused by this Guinness commercial that uses Leaning on the Everlasting Arms\u201d<\/em><span class=\"apple-converted-space\">\u00a0<\/span>@sarahnbay<\/p>\n<p><em>\u201cJust when the True Grit score had me reconsidering \u2018Leaning on the Everlasting Arms\u2019, Guinness goes and ruins it for me with that commercial\u201d<\/em><span class=\"apple-converted-space\">\u00a0<\/span>@blakehuggins<\/p>\n<p>Overall positive Tweet sentiment is 82% with 1.5 million online views, and an estimated $110K in spend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guinness tugs at the heart strings with their first new TV spot in over six months, and reaches an\u00a0iSpot Ad Effectiveness Rating of 9.6 (out of 10). The spot titled \u201cEmpty Chair\u201d aired during Sunday\u2019s World Cup Final on ABC, and depicts a bartender placing a pint of Guinness on a table each day until&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[272,23],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/109"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":4,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":9986,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/109\/revisions\/9986"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=109"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}