{"id":108,"date":"2014-07-15T21:55:00","date_gmt":"2014-07-15T21:55:00","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/lexus-leds-up-the-kuala-lumpur-skyline\/"},"modified":"2021-01-13T06:07:52","modified_gmt":"2021-01-13T14:07:52","slug":"lexus-leds-up-the-kuala-lumpur-skyline","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/lexus-leds-up-the-kuala-lumpur-skyline\/","title":{"rendered":"Lexus &#8216;LED&#8217;s&#8217; up the Kuala Lumpur skyline"},"content":{"rendered":"<p><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2015\/08\/18170555\/Lexus-strobe-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-756 size-full\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2015\/08\/18170555\/Lexus-strobe-blog.jpg\" alt=\"Lexus Strobe Blog Screenshot\" width=\"947\" height=\"679\" \/><\/a><\/p>\n<p><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2014\/07\/15215500\/lexusStrobe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1815 size-full\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2014\/07\/15215500\/lexusStrobe.jpg\" alt=\"Lexus Strobe Ad Image\" width=\"500\" height=\"281\" \/><\/a><\/p>\n<p>Lexus fittingly premiered their third \u2018Amazing-in-Motion\u2019 spot entitled \u2018<a href=\"https:\/\/www.ispot.tv\/ad\/7Rk_\/lexus-amazing-in-motion-strobe-song-by-computer-magic\" target=\"_blank\" rel=\"noopener\">Strobe<\/a>\u2019 on The Science Channel yesterday. The ad from creative agency CHI &amp; Partners features dozens of stuntmen in lit suits, each illuminated one at a time, to give the illusion of a single \u201clight-man\u201d running across the city skyline of Kuala Lumpur. Stink Digital are the visionary agency behind the ad directed by Adam Berg, with award-winning costume designer Vin Burnham behind the suit design. iSpot.tv can reveal Social interaction is overwhelmingly positive with more than 1.2 million views on YouTube and\u00a0a positive Twitter sentiment of 100%.<\/p>\n<p><em>\u00a0\u201cthis ad visual has been Just wowing, \u2018Strobe\u2019 features stunt men performing in advanced LED light suit\u201c@<\/em>BrandRepublix<\/p>\n<p><em>\u201cVery VERY cool. Lexus Lights Up Kuala Lumpur Skyline with Spectacular LED Stunt\u201d<\/em> @GeorgeOrgan<\/p>\n<p><em>\u201cAd of the Day: Lexus &#8211; Strobe: CHI\u2019s TV work for Lexus continues to exude class\u2026\u201d<\/em> @Redbrand711<\/p>\n<p>An interview with CHI creative director Monty Verdi in AdWeek reveals, \u201cWhen we wrapped it turned out a few of the stuntmen could breakdance, so we were treated to a celebration dance in their lightsuits\u201d.<\/p>\n<p>Music for &#8216;Strobe\u2019 is the song \u201cRunning (Hidden Version)\u201d by Computer Magic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lexus fittingly premiered their third \u2018Amazing-in-Motion\u2019 spot entitled \u2018Strobe\u2019 on The Science Channel yesterday. The ad from creative agency CHI &amp; Partners features dozens of stuntmen in lit suits, each illuminated one at a time, to give the illusion of a single \u201clight-man\u201d running across the city skyline of Kuala Lumpur. Stink Digital are the&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[271],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/108"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":4,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/108\/revisions"}],"predecessor-version":[{"id":9857,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/108\/revisions\/9857"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=108"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}