{"id":10595,"date":"2021-02-17T17:26:04","date_gmt":"2021-02-18T01:26:04","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=10595"},"modified":"2021-02-17T17:26:08","modified_gmt":"2021-02-18T01:26:08","slug":"standout-ad-industries-at-the-super-bowl","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/standout-ad-industries-at-the-super-bowl\/","title":{"rendered":"Standout Ad Industries at the Super Bowl"},"content":{"rendered":"\n<p style=\"font-size:18px\"><a href=\"https:\/\/www.ispot.tv\/hub\/super-bowl-lv-ad-recap-which-brands-won-the-big-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">From a brand perspective<\/a>, we already covered who won the \u201cBig Game\u201d with the top creative from this year\u2019s Super Bowl. Taking a wider view, however, we can also observe which industries made it their own, generating buzz and positive feedback during game day.<\/p>\n\n\n\n<p style=\"font-size:18px\">Below are quick spotlights on five different advertiser industries from Super Bowl LV, with results and trend takeaways. For more insights from the game, <a href=\"https:\/\/www.ispot.tv\/super-bowl-final-report\" target=\"_blank\" rel=\"noreferrer noopener\">download iSpot\u2019s free Super Bowl report today<\/a>.<\/p>\n\n\n\n<p style=\"font-size:18px\"><em>(all data is game day only)<\/em><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#77bd22;font-size:30px\"><strong>Automakers<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Despite fewer than normal, the four auto brands that advertised during Super Bowl LV &#8212; Jeep, Cadillac, GM and Toyota &#8212; still made an impact, netting 15.99% of digital share of voice among official game day ads. Jeep\u2019s \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/teKl\/jeep-super-bowl-2021-the-middle-featuring-bruce-springsteen-t1\" target=\"_blank\" rel=\"noreferrer noopener\">The Middle<\/a>\u201d spot featuring Bruce Springsteen amassed nearly 15% of that digital SOV. The ad had 5% higher Attention than the norm for this year\u2019s Super Bowl spots, while Likeability was 3% higher.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teKl\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n                    \n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">At 4.37% digital SOV, Cadillac was second among automakers with \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/teKS\/cadillac-lyriq-super-bowl-2021-pre-release-scissorhandsfree-ft-winona-ryder-timothe-chalamet-t1\" target=\"_blank\" rel=\"noreferrer noopener\">Scissorhands<\/a>,\u201d the story of a made-up character named Edgar, who also has scissors for hands. \u201cCuriosity\u201d was the top emotion associated with the ad, while 44% of survey respondents thought that the Single Best Thing about the spot was the characters, played by Timothee Chalamet and Winona Ryder.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teKS\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n                    \n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">General Motors\u2019 \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/teSq\/general-motors-super-bowl-2021-no-way-norway-featuring-will-ferrell-t1\" target=\"_blank\" rel=\"noreferrer noopener\">No Way Norway<\/a>\u201d starring Will Ferrell, Awkwafina and Keenan Thompson was third with 0.65% digital SOV. Toyota\u2019s \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/teSz\/toyota-super-bowl-2021-upstream-featuring-jessica-long-t1\" target=\"_blank\" rel=\"noreferrer noopener\">Upstream<\/a>,\u201d which profiled Paralympian Jessica Long, was fourth with 0.5%.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teSq\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teSz\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#77bd22;font-size:30px\"><strong>CPG<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Consumer packaged goods brands (excluding beer) were all over this year\u2019s Super Bowl, with both game day veterans and newcomers. Among the first-time CPG advertisers: Dr. Squatch Soap, Hellman\u2019s, Huggies, Microban, Oatly and Rockstar Energy. In total, CPG brands combined for 29.55% of digital SOV on game day &#8212; with the lion\u2019s share going to Mountain Dew.<\/p>\n\n\n\n<p style=\"font-size:18px\">It ends up that a <a href=\"https:\/\/www.ispot.tv\/ad\/teSg\/mountain-dew-super-bowl-2021-be-the-first-featuring-john-cena\" target=\"_blank\" rel=\"noreferrer noopener\">million-dollar giveaway and a colorful spot<\/a> were enough to generate 21.14% of digital SOV. Attention for the ad was 2.8% above the norm, while Likeability was 2.7% above. \u201cColorful\u201d was the top emotional response, and 26% felt that those colorful visual scenes were the Single Best Thing about the commercial.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teSg\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Utilizing a <a href=\"https:\/\/www.ispot.tv\/ad\/teSt\/doritos-3d-crunch-super-bowl-2021-flat-matthew-featuring-matthew-mcconaughey-song-by-queen\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cflat\u201d Matthew McConaughey<\/a>, Doritos was second among CPG brands with 2.15% of digital SOV and \u201ccuriosity\u201d being the top emotion from those surveyed. Cheetos\u2019 star-studded \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/teGU\/cheetos-crunch-pop-mix-super-bowl-2021-it-wasnt-me-feat-mila-kunis-ashton-kutcher\" target=\"_blank\" rel=\"noreferrer noopener\">It Wasn\u2019t Me<\/a>\u201d collected 1.51% of digital SOV, with Attention 18.2% above the norm and Likeability 20.9% above, and it was the funniest Super Bowl LV ad according to viewers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teSt\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teGU\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Other higher-performing CPG brands by digital SOV included: Tide (1.24%), M&amp;M\u2019s (0.79%) and Oatly (0.72%).<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#77bd22;font-size:30px\"><strong>Dining<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Even with restaurants at limited capacity around the country, there was still a place for them &#8212; and the apps that deliver them &#8212; at the Super Bowl this year. Dining-related brands generated 3.35% of digital SOV on game day, with Uber Eats\u2019 <a href=\"https:\/\/www.ispot.tv\/ad\/teGM\/uber-eats-super-bowl-2021-waynes-world-and-cardi-bs-shameless-manipulation\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cWayne\u2019s World\u201d and Cardi B spot<\/a> accounting for the largest share at 1.75%. The partial nostalgia play had 33% of respondents liking the characters as the Single Best Thing about the ad.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teGM\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Fellow delivery service (and Super Bowl freshman) DoorDash collected 0.56% of digital SOV while also making a play for nostalgia &#8212; which was the most common emotion from survey respondents when <a href=\"https:\/\/www.ispot.tv\/ad\/teSn\/doordash-super-bowl-2021-the-neighborhood-featuring-daveed-diggs\" target=\"_blank\" rel=\"noreferrer noopener\">watching the Sesame Street-themed spot<\/a>. Another newcomer, Chipotle, was third among dining brands with 0.32% of digital SOV, as \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/teS6\/chipotle-super-bowl-2021-can-a-burrito-change-the-world\" target=\"_blank\" rel=\"noreferrer noopener\">Can a Burrito Change the World?<\/a>\u201d eschewed celebrity cameos for corporate responsibility.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teSn\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teS6\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Notably, four of the six dining brands to appear during this year\u2019s Super Bowl were advertising during the game for the first time (the other was Jimmy John\u2019s). Pizza Hut and McDonald\u2019s were the lone veterans.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#77bd22;font-size:30px\"><strong>Technology<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Tech-related ads (not including wireless services) were a big portion of Super Bowl LV, as 12 different brands appeared during the game and combined for 15.97% of digital share of voice on game day. Much of that effort came from Amazon Echo, which made a splash with \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/tepn\/amazon-alexa-super-bowl-2021-alexas-body-featuring-michael-b-jordan-song-by-bruno-major\" target=\"_blank\" rel=\"noreferrer noopener\">Alexa\u2019s Body<\/a>\u201d starring Michael B. Jordan, netting 13.84% of digital SOV. Overwhelmingly, funny was the top emotion associated with the ad &#8212; also earning 4.2% more Attention than the norm.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/tepn\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Fiverr collected 0.44% of digital SOV, in part by <a href=\"https:\/\/www.ispot.tv\/ad\/teG8\/fiverr-super-bowl-2021-small-biz-goes-big\" target=\"_blank\" rel=\"noreferrer noopener\">nodding to Four Seasons Total Landscaping in its spot<\/a>. Squarespace wasn\u2019t too far behind at 0.31% of digital SOV <a href=\"https:\/\/www.ispot.tv\/ad\/teGv\/squarespace-super-bowl-2021-5-to-9-by-dolly-parton\" target=\"_blank\" rel=\"noreferrer noopener\">and a new take<\/a> on Dolly Parton\u2019s \u201c9 to 5.\u201d The ad\u2019s \u201cnew\u201d song was considered the Single Best Thing by 30% of survey respondents.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teG8\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teGv\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">More than half of the tech brands to appear during this year\u2019s Super Bowl were newcomers to the game, including Fiverr, Robinhood, Indeed, Logitech, Klarna, Shift4Shop and Mercari. Amazon was the longest-tenured Super Bowl advertiser of the group, having appeared during every game since 2016.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#77bd22;font-size:30px\"><strong>Entertainment<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Movie trailers are typically a fixture during the Super Bowl, but this year\u2019s game featured a bit of a role reversal with streaming services. Just two theatrical release trailers aired during the game &#8212; for <a href=\"https:\/\/www.ispot.tv\/ad\/teSw\/old-super-bowl-2021-movie-trailer\" target=\"_blank\" rel=\"noreferrer noopener\">Universal Pictures\u2019 <em>Old<\/em><\/a> (0.63% of digital SOV) and <a href=\"https:\/\/www.ispot.tv\/ad\/teg0\/raya-and-the-last-dragon-super-bowl-2021-movie-trailer\" target=\"_blank\" rel=\"noreferrer noopener\">Disney\u2019s <em>Raya and the Last Dragon<\/em><\/a> (0.48% of digital SOV). Overall, entertainment properties (excluding the NFL itself) made up 25.13% of digital SOV.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teSw\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teg0\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Disney+ led the way with two separate spots totaling 11.72% of digital SOV. Its <a href=\"https:\/\/www.ispot.tv\/ad\/teSI\/disney-super-bowl-2021-the-falcon-and-the-winter-soldier\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Falcon and the Winter Soldier<\/em><\/a> ad was among the most popular on game day, netting 11.66% of digital SOV on its own as Marvel fans were buzzing about their first extended look at the show debuting in March. Audiences also found Disney+\u2019s bundle ad arresting &#8212; the top emotional reaction &#8212; as it showcased what viewers could watch across Disney+, Hulu and ESPN+.<\/p>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teSI\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">While CBS promoted its own shows during the game, much of ViacomCBS\u2019s time was dedicated toward streaming service Paramount+. The rebranded version of CBS All Access captured 7.26% of digital SOV. Among the many ads from Paramount+, \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/teGY\/paramount-super-bowl-2021-expedition-sweet-victory-featuring-patrick-stewart\" target=\"_blank\" rel=\"noreferrer noopener\">Sweet Victory<\/a>\u201d was a favorite, earning 11% higher Attention than the norm and 9.4% higher Likeability. Nearly half (48%) of survey respondents found the characters &#8212; including SpongeBob SquarePants &#8212; the Single Best Thing about the spot.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n                    <div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/teGY\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Interested in learning more? <a href=\"https:\/\/www.ispot.tv\/super-bowl-final-report\" target=\"_blank\" rel=\"noreferrer noopener\">Download iSpot\u2019s free Super Bowl report<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"https:\/\/www.ispot.tv\/super-bowl-final-report\" style=\"background-color:#77bd22\" target=\"_blank\" rel=\"noreferrer noopener\">Download Super Bowl Report<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From a brand perspective, we already covered who won the \u201cBig Game\u201d with the top creative from this year\u2019s Super Bowl. Taking a wider view, however, we can also observe which industries made it their own, generating buzz and positive feedback during game day. Below are quick spotlights on five different advertiser industries from Super&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":10614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/10595"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=10595"}],"version-history":[{"count":17,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/10595\/revisions"}],"predecessor-version":[{"id":10616,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/10595\/revisions\/10616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/10614"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=10595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=10595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=10595"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=10595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}