{"id":10562,"date":"2021-02-05T12:45:40","date_gmt":"2021-02-05T20:45:40","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=10562"},"modified":"2025-06-02T08:24:58","modified_gmt":"2025-06-02T15:24:58","slug":"budweisers-best-super-bowl-ads-from-the-last-decade","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/budweisers-best-super-bowl-ads-from-the-last-decade\/","title":{"rendered":"Budweiser\u2019s Best Super Bowl Ads From the Last Decade"},"content":{"rendered":"\n

For the first time in 37 years, Budweiser is not getting Super Bowl airtime. The brand\u2019s decision (which doesn\u2019t include all ABInBev brands) is part of a trend where legacy Super Bowl advertisers are opting out of the 2021 game. That\u2019s right: This year Hyundai, Kia, Avocados From Mexico, Coca-Cola, Pepsi, and many more will not be gracing our screens during the Big Game. Their absence is ushering in a new wave of advertisers — 22 first-timers as of February 4.<\/p>\n\n\n\n

Budweiser Sees Bigger Picture<\/strong><\/p>\n\n\n\n

Despite skipping official airtime, Budweiser still managed to make a splash around the Super Bowl. In \u201cBigger Picture<\/a>,\u201d Budweiser announced its departure from TV advertising\u2019s marquee event and explained how it’s redirecting those marketing dollars towards raising awareness for the COVID-19 vaccine. \u201cBigger Picture\u201d achieved a Rare signal on the Empower score from Ace Metrix (an iSpot product), and is tied for 2nd highest scoring on this metric so far in 2021.<\/p>\n\n\n\n

The creative follows the same approach as the brand\u2019s \u201cOne Team<\/a>\u201d ad — which first aired at the start of the pandemic. Both spots generated similarly high Empower scores on par with just 0.61% of all the ads tested by Ace Metrix (an iSpot company). <\/p>\n\n\n\n

\"Bigger<\/figure>\n\n\n\n

Budweiser\u2019s Best Super Bowl Ads<\/strong><\/p>\n\n\n\n

As we pour one out for the stalwart Super Bowl brand, we\u2019re reminiscing with Budweiser\u2019s Top 5 Breakthrough Big Game spots from the last decade. Breakthrough<\/strong> measures an ad\u2019s ability to stand out from the clutter and is an average of Attention and Likeability scores per Ace Metrix Creative Assessment:<\/p>\n\n\n\n

1. \u201c<\/strong>Puppy Love<\/strong><\/a>\u201d (2014)<\/strong><\/p>\n\n\n\n

Attention Score: 833 | Likeability Score: 821<\/strong><\/p>\n\n\n\n