{"id":38409,"date":"2026-07-29T19:42:20","date_gmt":"2026-07-30T02:42:20","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?page_id=38409"},"modified":"2026-07-30T11:09:01","modified_gmt":"2026-07-30T18:09:01","slug":"outcome-measurement-framework","status":"publish","type":"page","link":"https:\/\/www.ispot.tv\/hub\/outcome-measurement-framework\/","title":{"rendered":"Outcomes Center of Excellence"},"content":{"rendered":"\n<section class=\"hero hero--dark hero--layout-left\">\n\t\t<div class=\"hero__background\"><\/div>\n\t\t<div class=\"hero__content\">\n\t\t\t<h2 class=\"h1\">Outcomes Center of Excellence<\/h2>\n\t\t\t<p class=\"body-one\">Developed with 20+ of the world\u2019s leading brand marketers on the iSpot Client Advisory Board, this is the definitive standard for outcome measurement in TV and video\u2013the framework, the proof, and the brands getting it right.<\/p>\n            <form name=\"getADemoForm\" class=\"get-a-demo get-a-demo--dark js-getADemoForm\" action=\"\/ajax\/users\/clearbitrisk\" method=\"post\">\n\t\t\t\t<input type=\"hidden\" id=\"csrfToken\" class=\"csrfToken\" name=\"csrfToken\"\/>\n\t\t\t\t<input name=\"email\" type=\"email\" placeholder=\"Enter Your Email\" class=\"js-getADemoEmail\" required=\"\"\/>\n<div class=\"small my-3 get-a-demo d-block d-sm-none text-white\"><span>By submitting this form, you agree that iSpot will process your personal information per our <a href=\"\/hub\/agreements\/privacy\/\" target=\"_blank\" class=\"text-white\">Privacy Policy<\/a> and <a href=\"\/hub\/agreements\/terms\/\" target=\"_blank\" class=\"text-white\">Terms of Use<\/a>. You may opt out of marketing emails at any time.<\/span><\/div>\n\t\t\t\t<button name=\"contact_submit\" class=\"btn btn-primary js-getADemoSubmitBtn\">Get A Demo<\/button>\n\t\t\t\t<span class=\"hidden error-text js-getADemoError\"><\/span>\n\t\t\t\t<div data-lastpass-icon-root=\"true\" style=\"position: relative !important; height: 0px !important; width: 0px !important; float: left !important\"><\/div>\n            <\/form>\n<div class=\"small mt-3 get-a-demo d-none d-sm-inline-block\"><span>By submitting this form, you agree that iSpot will process your personal information per our <a href=\"\/hub\/agreements\/privacy\/\" target=\"_blank\" class=\"text-white\">Privacy Policy<\/a> and <a href=\"\/hub\/agreements\/terms\/\" target=\"_blank\" class=\"text-white\">Terms of Use<\/a>. You may opt out of marketing emails at any time.<\/span><\/div>\n        <\/div>\n    <\/section>\n\n\n\n<style data-wp-block-html=\"css\">\n:root {\n  --paper: #FFFFFF;\n  --paper-2: #F6F7F8;\n  --paper-3: #EEF0F2;\n  --ink: #1A1D1F;\n  --ink-2: #3B4042;\n  --ink-dark: #292D2F;\n  --muted: #6B7378;\n  --line: #E3E6E8;\n  --line-soft: #EEF0F2;\n  --accent: #4AC500;\n  --accent-2: #6FA000;\n  --accent-3: #00574e;\n  --accent-4: #00B79A;\n  --accent-soft: #EDF5D6;\n  --warn: #D43F2A;\n  --warn-2: #EC5A45;\n  --warn-soft: #FCE4DF;\n  --highlight: #00846B;\n  --sub-highlight: #00A219;\n  --teal: #235569;\n  --teal-dark: #294F69;\n  --teal-deep: #1b4554;\n  --mint: #A3FEE6;\n  --mint-soft: rgba(149, 241, 221, 0.18);\n  --shadow: 0 1px 0 rgba(26, 29, 31, .04), 0 12px 32px -16px rgba(26, 29, 31, .10);\n}\n\n.dictionary {font-family: \"IBM Plex Serif\", SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace;} \n.sig-cols {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 20px;\n  margin: 44px 0 8px\n}\n\n@media (max-width:1024px) {\n  .sig-cols {\n    grid-template-columns: 1fr\n  }\n}\n\n.sig-card {\n  position: relative;\n  background: var(--paper);\n  border: 1px solid var(--line);\n  border-radius: 6px;\n  padding: 30px 28px 26px;\n  transform: translateY(16px);\n  transition: opacity .4s ease, transform .4s ease\n}\n\n.sig-card.show {\n  opacity: 1;\n  transform: translateY(0)\n}\n\n.sig-card::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 0;\n  right: 0;\n  height: 8px;\n  border-radius: 6px 6px 0 0\n}\n\n.sig-card.short::before {\n  background: var(--accent)\n}\n\n.sig-card.long::before {\n  background: var(--accent-4)\n}\n\n.sig-card .hd {\n  font-family: var(--mono);\n  font-size: 12px;\n  letter-spacing: .1em;\n  text-transform: uppercase;\n  color: var(--ink-2);\n  font-weight: 600;\n  margin-bottom: 16px;\n  padding-bottom: 14px;\n  border-bottom: 1px solid var(--line)\n}\n\n.sig-row {\n  display: flex;\n  justify-content: space-between;\n  align-items: baseline;\n  gap: 16px;\n  padding: 12px 0;\n  border-bottom: 1px dashed var(--line-soft)\n}\n\n.sig-row:last-child {\n  border-bottom: none\n}\n\n.sig-row .t {\n  font-family: var(--sans);\n  font-weight: 700;\n  font-size: 17px;\n  color: var(--ink);\n  letter-spacing: -.01em\n}\n\n.sig-row .d {\n  font-family: var(--sans);\n  font-size: 13px;\n  color: var(--muted);\n  text-align: right\n}\n<\/style>\n\n<div>\n\t  <section class=\"stacked-columns\">\n\t\t<div class=\"stacked-columns__row\">\n\t\t  <div class=\"half\">\n\t\t\t<h2 class=\"text-gradient mb-5\">TV &amp; Video Outcome Measurement<\/h2>\n\t\t\t<p class=\"dictionary\">[out-come | mea-sure-ment] <strong>(noun)<\/strong><\/p>\n<p class=\"dictionary\">The quantification of advertising effectiveness in driving both short-term and long-term business KPIs.<\/p>\n\t\t  <\/div>\n\t\t  <div class=\"half\"><div class=\"sig-cols\" id=\"sig-cols\">\n  <div class=\"sig-card short\" data-sig=\"0\">\n    <div class=\"hd\">Short-term signals<\/div>\n    <div class=\"sig-row\"><div class=\"t\">Sales<\/div><div class=\"d\">In-store \u00b7 Online \u00b7 3rd party<\/div><\/div>\n    <div class=\"sig-row\"><div class=\"t\">Visits<\/div><div class=\"d\">Web \u00b7 App \u00b7 Foot traffic<\/div><\/div>\n    <div class=\"sig-row\"><div class=\"t\">Intent<\/div><div class=\"d\">AI queries \u00b7 Search \u00b7 Attention<\/div><\/div>\n  <\/div>\n  <div class=\"sig-card long\" data-sig=\"1\">\n    <div class=\"hd\">Long-term signals<\/div>\n    <div class=\"sig-row\"><div class=\"t\">Brand<\/div><div class=\"d\">Recall \u00b7 Affinity \u00b7 Consideration<\/div><\/div>\n\n  <\/div>\n<\/div><\/div>\n\t\t<\/div>\n\t  <\/section>\n\t<\/div>\n\n\n\n<style data-wp-block-html=\"css\">\n.card.rounded-card {border-radius: 2rem; border:0}\n\n.card-deck .card {\n  margin-bottom: 16px;\n}\n@media (min-width: 640px) {\n  .card-deck {\n    display: flex;\n    flex-flow: row wrap;\n    margin-right: -16px;\n    margin-left: -16px;\n  }\n  .card-deck .card {\n    flex: 1 0 0%;\n    margin-right: 16px;\n    margin-bottom: 0;\n    margin-left: 16px;\n  }\n}\n<\/style>\n\n<div class=\"bg-green\">\n    <section class=\"stacked-columns\">\n        <div class=\"stacked-columns__row\">\n\t    <div class=\"full\">\n\t        <h2 class=\"h2 text-gradient mb-5 text-center\">Outcome Measurement Non-Negotiables<\/h2>\n\t\t<div class=\"container\">\n\t\t    <div class=\"row\">\n\t\t        <div class=\"col-12\"><div class=\"card-deck\">\n                            <div class=\"card p-4 text-center rounded-card\">\n                                <div class=\"mx-auto\"><img decoding=\"async\" class=\"my-3\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/30091242\/Creative-Performance-Icon.png\" loading=\"lazy\" height=\"45\"\/><\/div>\n                                <h4 class=\"h5\">Creative<br class=\"d-none d-md-block\"\/> Performance<\/h4>\n                            <\/div>\n<div class=\"card p-4 text-center rounded-card\">\n                                <div class=\"mx-auto\"><img decoding=\"async\" class=\"my-3\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/30085922\/Unified-Exposure-Icon.png\" loading=\"lazy\" height=\"45\"\/><\/div>\n                                <h4 class=\"h5\">Unified Exposure<br class=\"d-none d-md-block\"\/> &amp; Identity Spine<\/h4>\n                            <\/div>\n\n                            <div class=\"card p-4 text-center rounded-card\">\n                                <div class=\"mx-auto\"><img decoding=\"async\" class=\"my-3\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/30085922\/Verified-Methodology-Icon.png\" loading=\"lazy\" height=\"45\"\/><\/div>\n                                <h4 class=\"h5\">Verified &amp; Trusted<br class=\"d-none d-md-block\"\/> Methodology<\/h4>\n                            <\/div>\n                            <div class=\"card p-4 text-center rounded-card\">\n                                <div class=\"mx-auto\"><img decoding=\"async\" class=\"my-3\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/30085922\/Scale-Context-Continuity-Icon.png\" loading=\"lazy\" height=\"45\"\/><\/div>\n                                <h4 class=\"h5\">Scale, Context<br class=\"d-none d-md-block\"\/> &amp; Continuity<\/h4>\n                            <\/div><\/div>\n                        <\/div>\n                        <div class=\"col-12 text-center mt-5\"><a class=\"btn btn-outline-primary\" href=\"\/hub\/outcomes\/\">Control Your Outcomes<\/a><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n<style data-wp-block-html=\"css\">\nvideo {cursor: pointer;}\n<\/style>\n\n<script data-wp-block-html=\"js\">\n<!--\n\/* Filter-safe inline JS. Keep spaces around operators, no blank lines,\n   no raw non-ASCII, ES5 only, keep the comment wrappers, do not minify.\n   The bind guard below is deliberate: this block's JS is emitted twice on\n   the front end and unguarded duplicate handlers cancel each other out. *\/\nfunction initVideoToggle() {\n  var vid = document.getElementById(\"gary-video\");\n  if (!vid) { console.warn(\"[init] gary-video not found\"); return; }\n  if (vid.dataset.toggleBound === \"1\") {\n    console.warn(\"[init] videoToggle already bound, skipping duplicate\");\n    return;\n  }\n  vid.dataset.toggleBound = \"1\";\n  vid.addEventListener(\"click\", function () {\n    if (vid.paused) {\n      vid.play().catch(function (err) { console.warn(\"play rejected:\", err); });\n    } else {\n      vid.pause();\n    }\n  });\n}\nfunction run(label, fn) {\n  try { fn(); }\n  catch (err) { console.warn(\"[init] \" + label + \" failed:\", err); }\n}\nfunction init() {\n  run(\"videoToggle\", initVideoToggle);\n}\nif (document.readyState === \"loading\") {\n  document.addEventListener(\"DOMContentLoaded\", init);\n} else {\n  init();\n}\n\/\/-->\n<\/script>\n\n<section id=\"stop-chasing-outcome-signals\" class=\"stacked-columns\">\n    <div class=\"stacked-columns__row\">\n        <div class=\"full\">\n            <h2 class=\"text-gradient mb-5 text-center\">Stop Chasing Outcome Signals Without a Verified Measurement Framework<\/h2>\n            <div style=\"max-width: 100%; width: 800px; margin: 0 auto;\">\n                <video id=\"gary-video\" controlslist=\"nodownload\" oncontextmenu=\"return false;\" preload=\"metadata\" width=\"100%\" height=\"auto\" style=\"border-radius: 2rem; box-shadow: 0 4px 10px rgba(0,0,0,0.15);\" poster=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/29142643\/Gary-Video-Cover-840.png\">\n                  <source src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/29142654\/iSpot-Gary.mp4\" type=\"video\/mp4\"\/>\n    Your browser does not support the video tag.\n                <\/video>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<style data-wp-block-html=\"css\">\n.body-copy {max-width: 965px; width: 100%;}\n<\/style>\n\n<section id=\"stop-chasing-outcome-signals\" class=\"stacked-columns\">\n    <div class=\"stacked-columns__row\">\n        <div class=\"full\">\n            <h2 class=\"text-gradient mb-5 text-center\">Why This Standard, and Why Now<\/h2>\n            <p class=\"body-copy text-center mx-auto\">&#8220;Outcome signals&#8221; are everywhere, and the more there are, the blurrier real measurement gets\u2014and the blurrier it gets, the more it costs advertisers. This is where the standard comes in.<\/p>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-entries related-entries--cards mb-0\" data-animation-type=\"sequence\">\n        <div class=\"row justify-content-center\">\n                    <div class=\"col-12 col-sm-6 col-md-4 col-lg-4 mb-4\">\n                <a href=\"https:\/\/www.ispot.tv\/hub\/how-fuse-medias-yasmin-mitchell-connects-culture-to-business-outcomes\/\" class=\"related-entries__entry d-block h-100\">\n                    <div class=\"card h-100\">\n                        <div class=\"card-img-top\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"323\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/17140831\/MKT-1655-Measurement-Maven-Blog-Fuse-Media-V2-768x387.png\" class=\"lazyload img-fluid w-100 wp-post-image\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/17140831\/MKT-1655-Measurement-Maven-Blog-Fuse-Media-V2-768x387.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/17140831\/MKT-1655-Measurement-Maven-Blog-Fuse-Media-V2-300x151.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/17140831\/MKT-1655-Measurement-Maven-Blog-Fuse-Media-V2-1024x516.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/17140831\/MKT-1655-Measurement-Maven-Blog-Fuse-Media-V2-635x320.png 635w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/17140831\/MKT-1655-Measurement-Maven-Blog-Fuse-Media-V2.png 1206w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                    <\/div>\n                        <div class=\"card-body px-3 pt-3 pb-2\">\n                                                        <p class=\"small text-muted mb-1\">\n                                <time datetime=\"2026-07-17T15:07:52-07:00\">July 17, 2026<\/time> by Sophie Stahura                            <\/p>\n                            <h5 class=\"card-title mb-0\">How Fuse Media\u2019s Yasmin Mitchell Connects Culture to Business Outcomes<\/h5>\n                        <\/div>\n                    <\/div>\n                <\/a>\n            <\/div>\n                    <div class=\"col-12 col-sm-6 col-md-4 col-lg-4 mb-4\">\n                <a href=\"https:\/\/www.ispot.tv\/hub\/ispots-julie-van-ullen-breaks-down-outcomes-in-the-market-there-are-a-lot-of-point-solutions-that-market-themselves-as-outcome-based-companies-that-are-really-just-a-signal\/\" class=\"related-entries__entry d-block h-100\">\n                    <div class=\"card h-100\">\n                        <div class=\"card-img-top\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"323\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/12155142\/The-Truth-About-Outcomes-Julie-1-768x387.png\" class=\"lazyload img-fluid w-100 wp-post-image\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/12155142\/The-Truth-About-Outcomes-Julie-1-768x387.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/12155142\/The-Truth-About-Outcomes-Julie-1-300x151.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/12155142\/The-Truth-About-Outcomes-Julie-1-1024x516.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/12155142\/The-Truth-About-Outcomes-Julie-1-635x320.png 635w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/12155142\/The-Truth-About-Outcomes-Julie-1.png 1206w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                    <\/div>\n                        <div class=\"card-body px-3 pt-3 pb-2\">\n                                                        <p class=\"small text-muted mb-1\">\n                                <time datetime=\"2026-06-15T09:23:45-07:00\">June 15, 2026<\/time> by Sophie Stahura                            <\/p>\n                            <h5 class=\"card-title mb-0\">iSpot\u2019s Julie Van Ullen Breaks Down Outcomes in the Market: \u201cThere are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.\u201d<\/h5>\n                        <\/div>\n                    <\/div>\n                <\/a>\n            <\/div>\n                    <div class=\"col-12 col-sm-6 col-md-4 col-lg-4 mb-4\">\n                <a href=\"https:\/\/www.ispot.tv\/hub\/ispots-sean-muller-breaks-down-outcomes-theres-a-big-difference-between-signals-and-measurement\/\" class=\"related-entries__entry d-block h-100\">\n                    <div class=\"card h-100\">\n                        <div class=\"card-img-top\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"323\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/08113132\/Breaking-Down-Outcomes-Sean-768x387.png\" class=\"lazyload img-fluid w-100 wp-post-image\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/08113132\/Breaking-Down-Outcomes-Sean-768x387.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/08113132\/Breaking-Down-Outcomes-Sean-300x151.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/08113132\/Breaking-Down-Outcomes-Sean-1024x516.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/08113132\/Breaking-Down-Outcomes-Sean-635x320.png 635w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/06\/08113132\/Breaking-Down-Outcomes-Sean.png 1206w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                    <\/div>\n                        <div class=\"card-body px-3 pt-3 pb-2\">\n                                                        <p class=\"small text-muted mb-1\">\n                                <time datetime=\"2026-06-03T11:28:32-07:00\">June 3, 2026<\/time> by Sophie Stahura                            <\/p>\n                            <h5 class=\"card-title mb-0\">iSpot\u2019s Sean Muller Breaks Down Outcomes: \u201cThere\u2019s a Big Difference Between Signals and Measurement\u201d<\/h5>\n                        <\/div>\n                    <\/div>\n                <\/a>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<style data-wp-block-html=\"css\">\n.cat-grid {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 1px;\n  background: var(--line);\n  border: 1px solid var(--line);\n  border-radius: 6px;\n  overflow: hidden;\n  margin: 44px 0 8px\n}\n\n@media (max-width:760px) {\n  .cat-grid {\n    grid-template-columns: 1fr 1fr\n  }\n}\n\n@media (max-width:480px) {\n  .cat-grid {\n    grid-template-columns: 1fr\n  }\n}\n\n.cat {\n  background: var(--paper);\n  padding: 26px 24px;\n  transition: background .2s\n}\n\n.cat:hover,\n.results-box {\n  background: var(--paper-2)\n}\n\n.cat .c,\n.cat .o {\n  font-family: var(--sans)\n}\n\n.cat .c {\n  font-weight: 800;\n  font-size: 20px;\n  letter-spacing: -.02em;\n  color: var(--ink);\n  margin-bottom: 8px\n}\n\n.cat .o {\n  font-size: 14px;\n  line-height: 1.45;\n  color: var(--ink-2)\n}\n\n@media (min-width:768px) {.stacked-columns__row.stacked-columns__row--special > .half {\ngrid-column: span 12;  \n}}\n\n@media (min-width:800px) {.stacked-columns__row.stacked-columns__row--special > .half {\ngrid-column: span 6;  \n}}\n<\/style>\n\n<div class=\"bg-green\">\n  <section class=\"stacked-columns\">\n    <div class=\"stacked-columns__row stacked-columns__row--special\">\n      <div class=\"half\">\n        <h2 class=\"text-gradient mb-5\">One Framework.<br \/> Universally Applicable.<\/h2>\n        <p>Outcome measurement isn\u2019t one metric. It\u2019s one framework with the flexibility to measure what growth means for your category.<\/p>\n      <\/div>\n      <div class=\"half\">\n        <div class=\"cat-grid reveal\">\n          <div class=\"cat\">\n            <div class=\"c\">CPG<\/div>\n            <div class=\"o\">Sales &amp; purchase data<\/div>\n          <\/div>\n          <div class=\"cat\">\n            <div class=\"c\">Pharma<\/div>\n            <div class=\"o\">Site visits &amp; form fills<\/div>\n          <\/div>\n          <div class=\"cat\">\n            <div class=\"c\">Auto<\/div>\n            <div class=\"o\">Purchase intent &amp; leads<\/div>\n          <\/div>\n          <div class=\"cat\">\n            <div class=\"c\">Telecom<\/div>\n            <div class=\"o\">Incremental reach &amp; CPA<\/div>\n          <\/div>\n          <div class=\"cat\">\n            <div class=\"c\">Retail<\/div>\n            <div class=\"o\">Site visits, PDP views &amp; sales<\/div>\n          <\/div>\n          <div class=\"cat\">\n            <div class=\"c\">QSR<\/div>\n            <div class=\"o\">Sales &amp; purchase data<\/div>\n          <\/div>\n         <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n <div class=\"bg-block\" style=\"background-color: \">\n    <div class=\"container my-5\">\n        <h2 class=\"\"><span class=\"text-gradient\"><\/span><\/h2>        <div class=\"acf-innerblocks-container\">\n\n<section id=\"real-brands-controlling-their-outcomes\" class=\"stacked-columns\">\n    <div class=\"stacked-columns__row\">\n        <div class=\"full\">\n            <h2 class=\"text-gradient mb-5 text-center\">Real Brands Controlling Their Outcomes<\/h2>\n            <p class=\"body-copy text-center mx-auto\">Real outcome measurement weighs the full picture: creative and media, short-term sales and long-term brand equity. Hundreds of brands across every sector have built durable growth on exactly that. That&#8217;s the difference between having signals and controlling your outcomes.<\/p>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div id=\"post-type-slider-advanced-block_fac3b5a0e914acbf9cd2598d75df54c4\" class=\"post-type-slider-advanced post-type-slider-advanced--static\" data-block-id=\"block_fac3b5a0e914acbf9cd2598d75df54c4\" data-slider=\"false\" data-total-posts=\"3\">\n            <div class=\"slider-item\">\n            <a href=\"https:\/\/www.ispot.tv\/hub\/resources\/case-studies\/how-cox-automotive-drove-a-31-increase-in-ad-likeability\/\" class=\"card-link\">\n                <div class=\"card\">\n                    <img decoding=\"async\" class=\"card-img-top\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/04\/06103111\/MKT-3403-Cox-Auto-Case-Study-Tile.png\" alt=\"How Cox Automotive Drove a 31% Increase in Ad Likeability\">\n                    <div class=\"card-body\">\n                        <p class=\"card-text\">\n                            <small class=\"post-meta\">\n                                April 6th 2026 by Sophie Stahura                            <\/small>\n                        <\/p>\n                        <h4 class=\"card-title\">How Cox Automotive Drove a 31% Increase in Ad Likeability<\/h4>\n                    <\/div>\n                <\/div>\n            <\/a>\n        <\/div>\n            <div class=\"slider-item\">\n            <a href=\"https:\/\/www.ispot.tv\/hub\/resources\/case-studies\/how-one-qsr-brand-used-measurement-to-drive-4-96m-in-incremental-revenue\/\" class=\"card-link\">\n                <div class=\"card\">\n                    <img decoding=\"async\" class=\"card-img-top\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/01\/12142023\/Blog-Header.png\" alt=\"How One QSR Brand Used Measurement to Drive $4.96M in Incremental Revenue\">\n                    <div class=\"card-body\">\n                        <p class=\"card-text\">\n                            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   <\/div>\n <\/div>\n\n\n<style data-wp-block-html=\"css\">\n.bg-dk-blue {background: rgb(22,58,72)}\n.cta-stats {\n  display: grid;\n  gap: 0px\n}\n\n.btn.btn-outline-white {\n  background-color: transparent;\n  border-color: #fff;\n  color: #fff;\n  transition: all .3s ease;\n}\n\n.btn.btn-outline-white:hover {\n  background-color: #fff;\n  border-color: #fff;\n  color: #003b4a;\n}\n\n.two-thirds {padding-right: 5rem;}\n\n.cta-stat {\n  padding: 24px 0;\n}\n\n.cta-stat:last-child {\n}\n\n.cta-stat-num {\n  font-family: var(--sans);\n  font-weight: 800;\n  font-size: 42px;\n  line-height: 1;\n  color: var(--mint);\n  letter-spacing: -.03em;\n  margin-bottom: 6px\n}\n\n.cta-stat-label {\n  font-family: var(--sans);\n  font-size: 14px;\n  color: rgba(255, 255, 255, .7);\n  font-weight: 500\n}\n\n<\/style>\n\n<div class=\"bg-dk-blue\">\n  <section class=\"stacked-columns my-0\">\n    <div class=\"stacked-columns__row stacked-columns__row--special my-0 py-5\">\n      <div class=\"two-thirds\">\n        <h2 class=\"text-gradient-light mb-5\">Ready to Control Your Outcomes?<\/h2>\n        <p class=\"text-white\">Get a walkthrough of how iSpot\u2019s outcome measurement connects your TV and streaming exposures to verified conversions. See exactly how creative and placement work together to drive bottom-line impact.<\/p>\n<a href=\"\/demo\" class=\"btn btn-outline-white\">Get a Demo<\/a>\n      <\/div>\n      <div class=\"one-third\">\n        <div class=\"cta-stats reveal\">\n          <div class=\"cta-stat\">\n            <div class=\"cta-stat-num\">132M+<\/div>\n            <div class=\"cta-stat-label\">U.S. households on the iSpot ID spine<\/div>\n          <\/div>\n          <div class=\"cta-stat\">\n            <div class=\"cta-stat-num\">1,800+<\/div>\n            <div class=\"cta-stat-label\">Integrations across linear, streaming &amp; DSPs<\/div>\n          <\/div>\n          <div class=\"cta-stat\">\n            <div class=\"cta-stat-num\">85 of 100<\/div>\n            <div class=\"cta-stat-label\">Top U.S. advertisers measure with iSpot<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n\n<style data-wp-block-html=\"css\">\nul.green-checkbox {\n\t  list-style-type: none;\n\t  padding-left: 0;\n\t}\n\tul.green-checkbox li::before {\n\t  content: '';\n\t  display: inline-block;\n\t  width: 18px;\n\t  height: 18px;\n\t  margin-right: 10px;\n\t  margin-top: 2px;\n\t  background-image: url('https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/01\/08110324\/Checkmark-Icon.svg');\n\t  vertical-align: sub;\n\t  background-size: contain;\n\t  background-repeat: no-repeat;\n\t}\n\t.p-4 {\n\t  padding: 16px;\n\t}\n\t.mb-6 {\n\t  margin-bottom: 96px;\n\t}\n\t.mt-6 {\n\t  margin-top: 96px;\n\t}\n\t@media (min-width: 768px) {\n\t  .dk-text-right {\n\t\ttext-align: right;\n\t  }\n\t}\n.jumbotron {\ndisplay:none;\n}\nmain.site-main {\npadding-top:0;\n}\n.hdr {\nposition: relative;\n}\n.stacked-columns__row > .half > .stacked-columns__row:first-of-type {\n    align-items: start;\n}\n<\/style>\n\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/global\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/header\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/bootstrap-ext\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/footer\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/modal\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/bootstrap\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/modules\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/utils\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/typography\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Outcomes Center of Excellence Developed with 20+ of the world\u2019s leading brand marketers on the iSpot Client Advisory Board, this is the definitive standard for outcome measurement in TV and video\u2013the framework, the proof, and the brands getting it right. By submitting this form, you agree that iSpot will process your personal information per our&#8230; Read More<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"ispot_product_categories":[],"class_list":["post-38409","page","type-page","status-publish","hentry"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/pages\/38409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=38409"}],"version-history":[{"count":51,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/pages\/38409\/revisions"}],"predecessor-version":[{"id":38786,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/pages\/38409\/revisions\/38786"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=38409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=38409"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=38409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}