{"id":23617,"date":"2024-09-03T12:02:13","date_gmt":"2024-09-03T19:02:13","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?page_id=23617"},"modified":"2025-06-03T10:23:40","modified_gmt":"2025-06-03T17:23:40","slug":"sports-measurement","status":"publish","type":"page","link":"https:\/\/www.ispot.tv\/hub\/sports-measurement\/","title":{"rendered":"Sports Measurement Solutions &#8211; iSpot"},"content":{"rendered":"\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/global\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/header\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/bootstrap-ext\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/footer\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/modal\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/bootstrap\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/modules\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/utils\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<link href=\"https:\/\/d3ds6z1w6yhmzj.cloudfront.net\/dist\/css\/standard\/typography\/index.css?v=9.3.33\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<style>\n    ul.green-checkbox {\n      list-style-type: none;\n      padding-left: 0;\n    }\n    ul.green-checkbox li::before {\n      content: '';\n      display: inline-block;\n      width: 18px;\n      height: 18px;\n      margin-right: 10px;\n      margin-top: 2px;\n      background-image: url('https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/01\/08110324\/Checkmark-Icon.svg');\n      vertical-align: sub;\n      background-size: contain;\n      background-repeat: no-repeat;\n    }\n    .p-4 {\n      padding: 16px;\n    }\n    .mb-6 {\n      margin-bottom: 96px;\n    }\n    .mt-6 {\n      margin-top: 96px;\n    }\n.red-checkbox li {\n    padding-left: 1.6em;\n    text-indent: -1.6em;\n}\n    @media (min-width: 768px) {\n      .dk-text-right {\n        text-align: right;\n      }\n      .justify-content-sm-center {\n        justify-content:center;\n      }\n      .px-md-5 {\n        padding-left: 48px !important;\n        padding-right: 48px !important;\n      }\n    }\n    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60px;\n                    margin-bottom: 4px;\n                    font-weight: bold;\n                }\n                .record-blue {\n                    color: #009DB8;\n                    font-size: 60px;\n                    margin-bottom: 4px;\n                    font-weight: bold;\n                }\n                .latest-title {\n                    -webkit-text-fill-color: transparent;\n                    -webkit-background-clip: text;\n                    background-image: linear-gradient(90deg,#4ac500,#00bcd0);\n                }\n            <\/style>\n\n            <section class=\"hero hero--dark hero--layout-left\">\n                <div class=\"hero__background\"><\/div>\n                <div class=\"hero__content\">\n                    <h1 class=\"eyebrow\">SPORTS SOLUTIONS<\/h1>\n                    <h2 class=\"h1\">Precise, Total Audience Measurement for Every Sports Ad on Every Platform<\/h2>\n                    <p class=\"body-one\">\n                        Unlock the full potential of sports advertising with our advanced measurement solutions, built with the sports media industry, for the sports media industry.<\/p>\n                    <form name=\"getADemoForm\" class=\"get-a-demo get-a-demo--dark js-getADemoForm\"\n                        action=\"https:\/\/www.ispot.tv\/ajax\/users\/clearbitrisk\" method=\"post\">\n                        <input type=\"hidden\" id=\"csrfToken\" class=\"csrfToken\" name=\"csrfToken\" \/>\n                        <input name=\"email\" type=\"email\" placeholder=\"Enter Your Email\" class=\"js-getADemoEmail\" required=\"\"\/>\n                        <button name=\"contact_submit\" class=\"btn btn-primary js-getADemoSubmitBtn\" type=\"submit\">Get A Demo<\/button>\n                        <span class=\"hidden error-text js-getADemoError\"><\/span>\n                    <\/form>\n                <\/div>\n            <\/section>\n\n            <section class=\"stacked-columns\">\n                <div class=\"stacked-columns__row mb-5\">\n                    <div class=\"half\" data-animation-type=\"fade-in-up\">\n                        <h2 class=\"text-gradient mb-5\">Live Sports Are Thriving, but Measurement Is Tougher Than Ever<\/h2>\n                        <p>Fragmentation and diversification of rightsholders make it difficult for advertisers to measure sports ad investments holistically, despite live sports being the most powerful genre for reaching an expanding and engaged audience.<\/p>\n                    <\/div>\n                    <div class=\"half text-center\" data-animation-type=\"pop-in\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162653\/Live-Sports-Diversification.png\" alt=\"ott-publishers\" loading=\"lazy\" width=\"380px\"\/><\/div>\n                <\/div>\n                <div class=\"stacked-columns__row\" data-animation-type=\"fade-in-up\">\n                    <div class=\"one-third\">\n                        <h4><strong>Record-Breaking Viewership<\/strong><\/h4>\n                        <h2 class=\"record-green stat\">126.6M<\/h2>\n                        <p><strong>Total Viewers<\/strong><\/p>\n                        <p>Super Bowl LVIII achieved an average second-by-second audience of 126.6 million viewers across all platforms.<\/p>\n                    <\/div>\n                    <div class=\"one-third\">\n                        <h4><strong>Rising Ad Delivery<\/strong><\/h4>\n                        <h2 class=\"record-blue-green stat\">12%<\/h2>\n                        <p><strong>Impression Increase<\/strong><\/p>\n                        <p>12% increase since 2023 with over 900 billion ad impressions.<\/p>\n                    <\/div>\n                    <div class=\"one-third\">\n                        <h4><strong>Significant Share<\/strong><\/h4>\n                        <h2 class=\"record-blue stat\">19%<\/h2>\n                        <p><strong>Share of Impressions<\/strong><\/p>\n                        <p>Sports account for nearly 20% of all national linear TV ad impressions (Q4&#8217;23).<\/p>\n                    <\/div>\n                <\/div>\n            <\/section>\n\n            <div class=\"bg-green\">\n                <div class=\"bg-green\">\n                    <section class=\"stacked-columns\">\n                        <div class=\"stacked-columns__row\">\n                            <div class=\"half\" data-animation-type=\"fade-in-up\">\n                                <h3 class=\"h2 text-gradient\">Ensure Precise Measurement With an Ad-First Focus<\/h3>\n                                <p>With live sports programming, precision is everything. Our ad-first measurement solutions, powered by iSpot Data Connect, provide second-by-second accuracy, ensuring you capture every moment and engage your audience effectively. iSpot guarantees that every impression is counted, resulting in precise, actionable insights whether the last quarter is a nail biter or a blowout.<\/p>\n                            <\/div>\n                            <div class=\"half copy-with-images__half\" data-animation-type=\"pop-in\">\n                                <img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162634\/Average-Commercial-Minute-Audience.png\" loading=\"lazy\"\/>\n                            <\/div>\n                        <\/div>\n                    <\/section>\n                <\/div>\n            <\/div>\n\n            <section class=\"stacked-columns\" id=\"agencies\">\n                <div class=\"stacked-columns__row\">\n                    <div class=\"half copy-with-images__half\" data-animation-type=\"pop-in\" style=\"padding-right: 2rem\">\n                        <img decoding=\"async\" class=\"d-none d-md-block\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162642\/Comprehensive-Audience.png\" alt=\"ott-publishers\" loading=\"lazy\"\/>\n                    <\/div>\n                    <div class=\"half\" data-animation-type=\"fade-in-up\">\n                        <h3 class=\"h2 text-gradient\">Capture Sports Audiences However They Watch<\/h3>\n                        <img decoding=\"async\" class=\"d-sm-flex d-md-none mb-4 mt-4\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162642\/Comprehensive-Audience.png\" alt=\"ott-publishers\" loading=\"lazy\"\/>\n                        <p>Gain a comprehensive view of your audience everywhere they watch sports: across linear TV, streaming, digital, social viewing, and out-of-home. With our iron-clad, JIC-certified person-level viewership, accurately measure cross-screen, reach and frequency, attention, conversions, and more, on every viewing platform both in and out of the home.<\/p>\n                    <\/div>\n                <\/div>\n            <\/section>\n\n            <section class=\"stacked-columns bg-green\">\n                <div class=\"stacked-columns__row\">\n                    <div class=\"half\" data-animation-type=\"fade-in-up\">\n                        <h2 class=\"text-gradient mb-5\">Built With the Industry, For the Industry<\/h2>\n                        <p>iSpot developed our holistic audience measurement solutions in tandem with leagues, rightsholders, and media companies, to meet the unique demands of sports advertising. The result? Trusted data everyone can use for smarter sports media planning, transacting, and measuring.<\/p>\n                    <\/div>\n                    <div class=\"half\" data-animation-type=\"pop-in\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162638\/Sports-Measurement-Ecosystem.png\" alt=\"ott-publishers\" loading=\"lazy\"\/><\/div>\n                <\/div>\n                <div class=\"stacked-columns__row\">\n                    <div class=\"one-third\">\n                        <h3 class=\"h4 mb-1\">Advertisers<\/h3>\n                        <p>Brands and agencies rely on iSpot for real-time insights into viewership behavior that better inform sports media decisions and help ensure ad investments deliver intended impact. <\/p>\n                    <\/div>\n                    <div class=\"one-third\">\n                        <h3 class=\"h4 mb-1\">Publishers<\/h3>\n                        <p>iSpot works with publishers like NBCU, Paramount, Disney, Fox, WBD and Amazon to help optimize their sports media and support ad transactions through precise audience measurement.<\/p>\n                    <\/div>\n                    <div class=\"one-third\">\n                        <h3 class=\"h4 mb-1\">Leagues<\/h3>\n                        <p>Trusted by top sports organizations like the NBA, MLB, and PGA TOUR, iSpot delivers real-time insights that enhance media rights value and strengthen sponsorships through accurate audience data.<\/p>\n                    <\/div>\n                <\/div>\n            <\/section>\n\n            <section class=\"stacked-columns\" id=\"agencies\">\n                <div class=\"stacked-columns__row\">\n                    <div class=\"half\" data-animation-type=\"fade-in-up\">\n                        <h3 class=\"h2 text-gradient mb-5\">Maximize Sports Ad Impact With Census-Level Audience Insights\n                        <\/h3>\n                        <img decoding=\"async\" class=\"d-sm-flex d-md-none mb-4 mt-4\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162650\/iSpot-Map.png\" alt=\"ott-publishers\" loading=\"lazy\"\/>\n                        <p>With live sports now distributed across a complex mix of linear, streaming, digital and social platforms, our expansive footprint enables insights across the full range of sports audiences. This results in the most representative and actionable data, for a more informed approach to sports media campaigns.<\/p>\n                    <\/div>\n                    <div class=\"half copy-with-images__half\" data-animation-type=\"pop-in\">\n                        <img decoding=\"async\" class=\"d-none d-md-block\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162650\/iSpot-Map.png\" alt=\"ott-publishers\" loading=\"lazy\"\/>\n                    <\/div>\n                <\/div>\n            <\/section>\n\n            <div class=\"bg-green\">\n                <div class=\"bg-green\">\n                    <section class=\"stacked-columns\">\n                        <div class=\"stacked-columns__row\">\n                            <div class=\"half copy-with-images__half\" data-animation-type=\"pop-in\">\n                                <img decoding=\"async\" class=\"d-none d-md-block\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162647\/Fast-Insights-Dashboard.png\" loading=\"lazy\"\/>\n                            <\/div>\n                            <div class=\"half\" data-animation-type=\"fade-in-up\">\n                                <h3 class=\"h2 text-gradient mb-5\">Fast Insights for Real-Time Sports Decisions<\/h3>\n                                <img decoding=\"async\" class=\"d-sm-flex d-md-none mb-4 mt-4\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162647\/Fast-Insights-Dashboard.png\" loading=\"lazy\"\/>\n                                <p>Make data-driven decisions with speed. Our advanced analytics deliver insights in real time, allowing you to adapt and optimize your strategy on the fly. With iSpot, you can track second-by-second viewer behavior, ensuring you respond promptly to the unique fluctuations in sports viewing patterns.<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/section>\n                <\/div>\n            <\/div>\n\n            <section class=\"stacked-columns\" id=\"agencies\">\n                <div class=\"stacked-columns__row\">\n                    <div class=\"half\" data-animation-type=\"fade-in-up\">\n                        <h3 class=\"h2 text-gradient mb-5\">Capture Out-of-Home Viewing With Tunity<\/h3>\n                        <img decoding=\"async\" class=\"d-sm-flex d-md-none mb-4 mt-4\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162654\/Tunity-OOH.png\" alt=\"ott-publishers\" loading=\"lazy\"\/>\n                        <p>Expand your sports advertising reach and gain visibility into out-of-home viewership with Tunity&#8217;s advanced data, exclusively through iSpot. Measure sports viewership in public places for comprehensive audience insights and get real-time data on how and where your ads are seen outside the home &#8211; all seamlessly integrated into our measurement ecosystem for enhanced ad performance insights.<\/p>\n                    <\/div>\n                    <div class=\"half copy-with-images__half\" data-animation-type=\"pop-in\">\n                        <img decoding=\"async\" class=\"d-none d-md-block\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/08\/27162654\/Tunity-OOH.png\" alt=\"ott-publishers\" loading=\"lazy\"\/>\n                    <\/div>\n                <\/div>\n            <\/section>\n\n\n <div class=\"bg-block\" style=\"background-color: \">\n    <div class=\"container my-5\">\n        <h2 class=\"\"><span class=\"text-gradient\"><\/span><\/h2>        <div class=\"acf-innerblocks-container\">\n\n<section class=\"related-entries mb-0\" data-animation-type=\"sequence\">\n            <h2 class=\"related-entries__headline text-left\"><span class=\"text-gradient\">Latest Resources<\/span><\/h2>\n        \n        <a href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/march-madness-across-creatives-audiences-outcomes\/\" class=\"related-entries__entry\">\n            <div class=\"image colorize-img\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/04\/16114146\/March-Madness-2026-Resource-Tile.png\" class=\"lazyload wp-post-image\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/04\/16114146\/March-Madness-2026-Resource-Tile.png 600w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/04\/16114146\/March-Madness-2026-Resource-Tile-300x200.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/04\/16114146\/March-Madness-2026-Resource-Tile-480x320.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>                            <\/div>\n            <div class=\"copy\">\n            <p class=\"eyebrow\">\n            Report            <\/p>\n            <h4>March Madness Across Creatives, Audiences, Outcomes<\/h4>\n            <span class=\"arrow-link\">Read More<\/span>\n            <\/div>\n        <\/a>\n    \n        <a href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q2-sports-tv-transparency-report\/\" class=\"related-entries__entry\">\n            <div class=\"image colorize-img\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/06\/30071647\/MKT-2356-Q2-Sports-Report-Resource-Tile.png\" class=\"lazyload wp-post-image\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/06\/30071647\/MKT-2356-Q2-Sports-Report-Resource-Tile.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/06\/30071647\/MKT-2356-Q2-Sports-Report-Resource-Tile-300x200.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/06\/30071647\/MKT-2356-Q2-Sports-Report-Resource-Tile-480x320.png 480w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>                            <\/div>\n            <div class=\"copy\">\n            <p class=\"eyebrow\">\n            Report            <\/p>\n            <h4>Q2 Sports TV Transparency Report<\/h4>\n            <span class=\"arrow-link\">Read More<\/span>\n            <\/div>\n        <\/a>\n    \n        <a href=\"https:\/\/www.ispot.tv\/hub\/support-strength-and-success-adidas-winning-formula-for-athlete-empowerment\/\" class=\"related-entries__entry\">\n            <div class=\"image colorize-img\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"323\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/03\/14082843\/iSpot-Adidas-Blog-Banner-v1-1-768x387.png\" class=\"lazyload wp-post-image\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/03\/14082843\/iSpot-Adidas-Blog-Banner-v1-1-768x387.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/03\/14082843\/iSpot-Adidas-Blog-Banner-v1-1-300x151.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/03\/14082843\/iSpot-Adidas-Blog-Banner-v1-1-1024x516.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/03\/14082843\/iSpot-Adidas-Blog-Banner-v1-1-635x320.png 635w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/03\/14082843\/iSpot-Adidas-Blog-Banner-v1-1.png 1206w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>                            <\/div>\n            <div class=\"copy\">\n            <p class=\"eyebrow\">\n            Post            <\/p>\n            <h4>Support, Strength, and Success: Adidas\u2019 Winning Formula for Athlete Empowerment<\/h4>\n            <span class=\"arrow-link\">Read More<\/span>\n            <\/div>\n        <\/a>\n    <\/section>\n\n<\/div>\n    <\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"<p>SPORTS SOLUTIONS Precise, Total Audience Measurement for Every Sports Ad on Every Platform Unlock the full potential of sports advertising with our advanced measurement solutions, built with the sports media industry, for the sports media industry. Get A Demo Live Sports Are Thriving, but Measurement Is Tougher Than Ever Fragmentation and diversification of rightsholders make&#8230; Read More<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"categories":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/pages\/23617"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=23617"}],"version-history":[{"count":26,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/pages\/23617\/revisions"}],"predecessor-version":[{"id":30174,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/pages\/23617\/revisions\/30174"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=23617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=23617"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=23617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}