{"id":7832,"date":"2020-03-13T12:12:09","date_gmt":"2020-03-13T19:12:09","guid":{"rendered":"\/blog\/?post_type=limelight&p=7832"},"modified":"2021-01-21T09:28:21","modified_gmt":"2021-01-21T17:28:21","slug":"the-limelight-flannery-carlos-director-of-content-operations","status":"publish","type":"limelight","link":"https:\/\/www.ispot.tv\/hub\/limelight\/the-limelight-flannery-carlos-director-of-content-operations\/","title":{"rendered":"The Limelight – Flannery Carlos, Director of Content Operations"},"content":{"rendered":"\n
\"The<\/figure>\n\n\n\n

The Limelight series focuses on employee culture across the iSpot organization. Follow along as we take a closer look at the real people behind one of the most comprehensive TV ad catalogs out there.<\/strong><\/p>\n\n\n\n

This month we interview Flannery Carlos, Director of Content Operations, and explore her career at iSpot and how she\u2019s grown with the company.<\/p>\n\n\n\n
\n\n\n\n

What is your current role at iSpot.tv?<\/strong><\/p>\n\n\n\n

\"Flannery<\/figure>
<\/div><\/div>\n\n\n\n
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How did your background lead you to iSpot?<\/strong><\/p>\n\n\n\n

I studied history and political science in college and then went\nto law school. I know, right? Nothing at all to do with advertising tech. While\nI worked in a bookstore and studied for the bar exam (I thought I’d better just\npass it, even if I didn’t want to practice), I made a great friend there who\nlater left to work in marketing at iSpot. She referred me because she knows I\nam trivia and memorization-obsessed and I thrive on workflow improvement. The\nfirst part is relevant because Content Operations work involves recognizing and\ncategorizing so much stuff–knowing television, movies, songs, celebrities,\netc. really makes the job that much easier. The latter part became relevant\nafter I was hired because iSpot is a startup. Working here for years has really\ngiven me an opportunity to work with my team and other teams to improve tools\nand change our workflow with the goal of continually increasing our efficiency.\nSeeing ideas come to fruition and have the expected results is truly thrilling\nto me.<\/p>\n\n\n\n

What are the typical challenges you face in your role?<\/strong><\/p>\n\n\n\n

Television never stops airing. While that’s exciting for people on\ntheir couches, it also means that new content is constantly debuting on one\nchannel or another and thus my department’s work never stops. A challenge I\nwelcome is to constantly be trying to figure out innovative ways for us to\nincrease output and our capabilities as the company scales. One example of this\nis our daily work sprints. From 10-11 every morning, our entire team works\ntowards a common goal of processing as much content as we can while maintaining\naccuracy. As added motivation and entertainment, members of the team make\nanonymous Spotify playlists (I’m the only one in the know) and whoever made or\ncorrectly guesses the maker goes out for coffee every Thursday.<\/p>\n\n\n\n

What is the most exciting part about your role?<\/strong><\/p>\n\n\n\n

I absolutely love learning and problem solving. My job gives me\nthe opportunity to think about problems other iSpot teams, our clients or my\nteam are having and to investigate why anomalies might be happening. I also\nspend a lot of time (some devs would probably argue a little too much time)\nmaking JIRA tickets for future improvements. I think my favorite part of the\njob is digging into the history of our data and solving a mystery or answering a\nquestion for a coworker.<\/p>\n\n\n\n

February means Super Bowl, which means the busiest time for the Content Ops team! How do you prepare for the Big Game?<\/strong><\/p>\n\n\n\n

Our team truly kills it starting in late fall when it comes to the\nSuper Bowl. Editors scour the net to find announced and potential advertisers\nand ads to keep our Super Bowl Ad Center as robust and complete as possible\nleading up to the game. It’s all hands on deck to update copy for the website\nand make sure every piece of metadata is there and correct for every spot and\nthen to bring in any unannounced content in real-time during the game and tag\nit up as fast as possible. I think the whole team breathes a collective sigh of\nrelief that Sunday evening when our lives can go back to business as usual…that\nis, until March Madness.<\/p>\n\n\n\n

During your time at iSpot, the company and the TV ecosystem as a whole has changed quite a bit. How has that impacted your role at this high growth tech start-up?<\/strong><\/p>\n\n\n\n

The interesting thing about advertising is that companies,\nnetworks and movie studios are always innovating so we need to adapt in tandem\nout of necessity. For Content Operations, this means we are always having\ndiscussions about new types of advertising like interesting product\nintegrations during shows, live commercials, network-specific promotions for\ntheatrical movies and multi-brand commercials and how we should deal with\nanything deviating from the typical in terms of categorization. We need to make\nchoices that make relational sense in our databases and that allow our\nreporting teams to have data sets that work for them and for our clients. Our\nplatform truly has so much potential and it seems like there are just a ton of\nuntapped or early stage use cases.<\/p>\n\n\n\n

What is the most rewarding part\/ best perk of working at iSpot?<\/strong><\/p>\n\n\n\n

I know it is clich\u00e9 to say\nit, but the people. I’ve made some fantastic friends here and the amount of\nkindness that so many iSpot employees have makes me look forward to work almost\nevery day. The members of my team are especially great. Every one of them is a\npowerhouse individual contributor, sure, but they are also eager, a quick study\nand smart. The fact that they appease me by working out riddles on our\nwhiteboard and collaboratively solving crossword puzzles doesn’t hurt my\nglowing opinion of them either. And since these answers are going to live on\nforever on the internet, I will just say a gigantic endless thank you to the\nplatform and web dev team members who have coded up all of my team’s asks into\nreality.<\/p>\n\n\n\n

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\"Flannery<\/figure>
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