{"id":31911,"date":"2025-08-11T14:17:28","date_gmt":"2025-08-11T21:17:28","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=31911"},"modified":"2025-08-12T08:44:34","modified_gmt":"2025-08-12T15:44:34","slug":"outcomes-in-action-7-ways-brands-optimize-in-store-and-online-conversions","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/outcomes-in-action-7-ways-brands-optimize-in-store-and-online-conversions\/","title":{"rendered":"Outcomes in Action: 7 Ways Brands Optimize In-Store and Online Conversions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Knowing how many people saw your ad is not enough; the real question is, did it drive action? Without connecting TV ads directly to outcomes, brands risk missing valuable conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This playbook features seven case studies from brands across industries, showing how TV and streaming ads delivered tangible results like a <strong>29% increase in site visitation<\/strong> or a <strong>30\u201350% boost in mobile activity<\/strong> directly linked to TV. In one case, outcome-based measurement from iSpot even led to a<strong> 200% lower CPA<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By shifting from performance assumptions to precise outcome data, advertisers prove ROI, refine creative strategies, and drive stronger business results. This guide is a blueprint for any marketer who wants to turn ad exposure into real-world impact\u2014and prove every dollar counts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing how many people saw your ad is not enough; the real question is, did it drive action? Without connecting TV ads directly to outcomes, brands risk missing valuable conversions. This playbook features seven case studies from brands across industries, showing how TV and streaming ads delivered tangible results like a 29% increase in site&#8230; Read More<\/p>\n","protected":false},"author":53,"featured_media":31917,"template":"resources-custom.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"class_list":["post-31911","ispot_playbooks","type-ispot_playbooks","status-publish","has-post-thumbnail","hentry","category-tv-ad-insights"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/31911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/53"}],"version-history":[{"count":16,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/31911\/revisions"}],"predecessor-version":[{"id":31936,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/31911\/revisions\/31936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/31917"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=31911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=31911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=31911"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=31911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}