{"id":25231,"date":"2024-11-01T09:38:16","date_gmt":"2024-11-01T16:38:16","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=25231"},"modified":"2024-11-04T20:04:08","modified_gmt":"2024-11-05T04:04:08","slug":"rethinking-video-ad-outcomes","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/rethinking-video-ad-outcomes\/","title":{"rendered":"Rethinking Video Ad Outcomes"},"content":{"rendered":"\n<p>As consumers interact with video ads across linear, streaming, social and digital platforms, the challenge of tracking and optimizing outcomes is intensifying. Fragmented data and isolated metrics make it difficult for marketers to prove ROAS, resulting in missed opportunities to optimize outcomes while there\u2019s still time and budget to do so.<\/p>\n\n\n\n<p>While outcomes are often viewed as final results, they\u2019re actually dynamic touchpoints throughout the campaign lifecycle\u2014and should be measured as such. From creative impact and audience reach to conversions, every stage of a campaign is vital to maximizing ROAS and delivering value.<\/p>\n\n\n\n<p>This guide offers five actionable approaches to unify data, map ad exposure across the funnel, and optimize every critical moment. Discover how to move beyond outdated attribution models, overcome data silos, and track real-time outcomes across the funnel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As consumers interact with video ads across linear, streaming, social and digital platforms, the challenge of tracking and optimizing outcomes is intensifying. Fragmented data and isolated metrics make it difficult for marketers to prove ROAS, resulting in missed opportunities to optimize outcomes while there\u2019s still time and budget to do so. While outcomes are often&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":25247,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/25231"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":12,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/25231\/revisions"}],"predecessor-version":[{"id":25254,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/25231\/revisions\/25254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/25247"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=25231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=25231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=25231"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=25231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}