{"id":24956,"date":"2024-11-12T08:05:23","date_gmt":"2024-11-12T16:05:23","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=24956"},"modified":"2024-11-12T08:11:22","modified_gmt":"2024-11-12T16:11:22","slug":"best-practices-for-advanced-audience-measurement","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/best-practices-for-advanced-audience-measurement\/","title":{"rendered":"Audience First: Best Practices for Advanced Audience Measurement"},"content":{"rendered":"\n<p>The rise of streaming has completely transformed ad targeting, enabling greater personalization and reach of advanced audiences. But with viewers jumping between platforms and programs, staying on top of where and how to reach specific audiences is no small feat.<\/p>\n\n\n\n<p>To unlock the full potential of advanced audience targeting, advertisers are turning to holistic, person-level measurement solutions. By tracking ad performance across linear, streaming, digital, and social viewing, brands can ensure they\u2019re reaching intended audiences, reduce over-saturation, and confidently allocate ad budgets.<\/p>\n\n\n\n<p>This guide reveals five best practices for mastering advanced audience measurement to fuel smarter budget decisions, enhance ad targeting, and drive results across every screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"389\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/11\/12081106\/March-Madness-Report-6.png\" alt=\"\" class=\"wp-image-25400\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/11\/12081106\/March-Madness-Report-6.png 888w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/11\/12081106\/March-Madness-Report-6-300x131.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/11\/12081106\/March-Madness-Report-6-640x280.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/11\/12081106\/March-Madness-Report-6-768x336.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The rise of streaming has completely transformed ad targeting, enabling greater personalization and reach of advanced audiences. But with viewers jumping between platforms and programs, staying on top of where and how to reach specific audiences is no small feat. To unlock the full potential of advanced audience targeting, advertisers are turning to holistic, person-level&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":24992,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/24956"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":26,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/24956\/revisions"}],"predecessor-version":[{"id":25403,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/24956\/revisions\/25403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/24992"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=24956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=24956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=24956"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=24956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}