{"id":23950,"date":"2024-09-18T05:00:00","date_gmt":"2024-09-18T12:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=23950"},"modified":"2024-09-17T10:57:43","modified_gmt":"2024-09-17T17:57:43","slug":"the-ispot-data-connect-advantage","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/the-ispot-data-connect-advantage\/","title":{"rendered":"The iSpot Data Connect Advantage"},"content":{"rendered":"\n<p>Legacy video ad measurement systems\u2014and even many modern ones\u2014 are falling behind in today\u2019s streaming-first, cross-platform environment. iSpot Data Connect\u2014our next-generation identity and big data infrastructure\u2014bridges this gap by integrating data from 132 million U.S. households to deliver a more comprehensive and representative view of video ad performance across linear, streaming, and out-of-home platforms.<\/p>\n\n\n\n<p>The iSpot Data Connect Advantage breaks down how this advanced system solves the challenges of cross-platform ad measurement, from improving audience tracking to optimizing out-of-home and person-level measurement. It explains how advancements in identity, big data and matching empower advertisers, media agencies, and publishers to make smarter, data-driven decisions across platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Legacy video ad measurement systems\u2014and even many modern ones\u2014 are falling behind in today\u2019s streaming-first, cross-platform environment. iSpot Data Connect\u2014our next-generation identity and big data infrastructure\u2014bridges this gap by integrating data from 132 million U.S. households to deliver a more comprehensive and representative view of video ad performance across linear, streaming, and out-of-home platforms. The&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":24009,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/23950"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":15,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/23950\/revisions"}],"predecessor-version":[{"id":24029,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/23950\/revisions\/24029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/24009"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=23950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=23950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=23950"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=23950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}