{"id":21924,"date":"2024-07-10T16:45:03","date_gmt":"2024-07-10T23:45:03","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=21924"},"modified":"2024-08-26T10:55:59","modified_gmt":"2024-08-26T17:55:59","slug":"driving-full-funnel-tv-ad-performance","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/driving-full-funnel-tv-ad-performance\/","title":{"rendered":"Driving Full-Funnel TV Ad Performance"},"content":{"rendered":"\n<p>A recent Harvard Business Review study revealed <strong>77% of marketers&nbsp; face \u201csome\u201d or \u201ca lot of\u201d complexity<\/strong>, making it increasingly difficult to deliver business value. Overcome these complexities and empower your marketing efforts with unified ad measurement throughout the campaign lifecycle. By aligning creative and media teams around the same data-driven playbook, you can optimize performance at every stage of the funnel \u2014 from brand recall to audience reach to attribution.<\/p>\n\n\n\n<p>This e-book presents <strong>over 12 measurement success stories<\/strong> showcasing how leading brands have enhanced cross-platform ad efficiency, share of voice, and brand affinity. Learn how these brands bridge the creative and media divide, simplify outcomes measurement, and ultimately maximize ROAS to achieve outstanding effectiveness across the entire TV ad lifecycle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent Harvard Business Review study revealed 77% of marketers&nbsp; face \u201csome\u201d or \u201ca lot of\u201d complexity, making it increasingly difficult to deliver business value. Overcome these complexities and empower your marketing efforts with unified ad measurement throughout the campaign lifecycle. By aligning creative and media teams around the same data-driven playbook, you can optimize&#8230; Read More<\/p>\n","protected":false},"author":53,"featured_media":21936,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/21924"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/53"}],"version-history":[{"count":66,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/21924\/revisions"}],"predecessor-version":[{"id":23380,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/21924\/revisions\/23380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/21936"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21924"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=21924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}