{"id":19846,"date":"2023-11-07T07:00:00","date_gmt":"2023-11-07T15:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=19846"},"modified":"2025-01-30T14:39:11","modified_gmt":"2025-01-30T22:39:11","slug":"tackling-obstacles-in-advertising-with-modern-streaming-measurement","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/tackling-obstacles-in-advertising-with-modern-streaming-measurement\/","title":{"rendered":"Tackling Obstacles in Advertising with Modern Streaming Verification"},"content":{"rendered":"\n<p>Today\u2019s TV audiences span across various platforms and screens\u2014watching when and where they want. While this shift provides a sea of opportunity for marketers, the lack of precise and comprehensive measurement leaves limited confidence in streaming ad effectiveness.<\/p>\n\n\n\n<p>Traditional audience measurement methods cannot provide the necessary streaming insights for both buyers and sellers. Meeting the demand for modern streaming measurement solutions is paramount to ensure accurate impression delivery and effective engagement with intended audiences.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#00b79a\"><strong><em>Enter iSpot Streaming Verification. <\/em><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">This first-to-market solution gives advertisers deep and immediate insight into the reach and quality of streaming media.&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Download \u201cTackling Obstacles in Advertising with Modern Streaming Verification\u201d now to unpack two common challenges in streaming advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s TV audiences span across various platforms and screens\u2014watching when and where they want. While this shift provides a sea of opportunity for marketers, the lack of precise and comprehensive measurement leaves limited confidence in streaming ad effectiveness. Traditional audience measurement methods cannot provide the necessary streaming insights for both buyers and sellers. Meeting the&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":27441,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/19846"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":13,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/19846\/revisions"}],"predecessor-version":[{"id":27443,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/19846\/revisions\/27443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/27441"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=19846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=19846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=19846"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=19846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}