{"id":14524,"date":"2022-06-14T12:31:59","date_gmt":"2022-06-14T19:31:59","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=14524"},"modified":"2024-08-23T14:19:32","modified_gmt":"2024-08-23T21:19:32","slug":"sharpen-video-ads-with-competitive-benchmarking","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/sharpen-video-ads-with-competitive-benchmarking\/","title":{"rendered":"Sharpen Video Ads with Competitive Benchmarking"},"content":{"rendered":"\n<p>Don\u2019t leave the success of your TV ad campaign up to chance.<\/p>\n\n\n\n<p>You can have the strongest media optimization in the world, but it won\u2019t matter if your creative isn\u2019t resonating with viewers. To ensure your creative performs at its full potential, you need proper competitive benchmarking.&nbsp;<\/p>\n\n\n\n<p>Download this playbook to see how you can leverage benchmarking to take your video creative to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t leave the success of your TV ad campaign up to chance. You can have the strongest media optimization in the world, but it won\u2019t matter if your creative isn\u2019t resonating with viewers. To ensure your creative performs at its full potential, you need proper competitive benchmarking.&nbsp; Download this playbook to see how you can&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":14632,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/14524"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":23,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/14524\/revisions"}],"predecessor-version":[{"id":23369,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/14524\/revisions\/23369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14632"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14524"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=14524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}