{"id":12222,"date":"2021-09-22T11:24:07","date_gmt":"2021-09-22T18:24:07","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=12222"},"modified":"2025-06-03T08:42:01","modified_gmt":"2025-06-03T15:42:01","slug":"the-cost-of-fragmented-tv-streaming-ad-measurement","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/the-cost-of-fragmented-tv-streaming-ad-measurement\/","title":{"rendered":"The Cost of Fragmented TV &#038; Streaming Ad Measurement"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">TV advertising is a major investment and valuable part of the marketing mix, yet a top challenge is lacking standard measurement across linear and OTT.&nbsp; This guide unpacks the current challenges marketers face when investing in streaming and explains how they can be resolved with unified, cross-platform TV ad measurement.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22104544\/stats-4-1024x353.png\" alt=\"\" class=\"wp-image-12241 size-full\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22104544\/stats-4-1024x353.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22104544\/stats-4-300x103.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22104544\/stats-4-640x221.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22104544\/stats-4-768x265.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22104544\/stats-4.png 1404w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#77bd22;font-size:30px\">What\u2019s inside:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The costly consequences of fragmented TV ad measurement&nbsp;<\/li>\n\n\n\n<li>Examples of how unified measurement solves cross-platform TV ad challenges<\/li>\n\n\n\n<li>Key requirements to look for when evaluating a future-proof measurement solution<br \/><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22103808\/internal-pages-2-1024x210.png\" alt=\"\" class=\"wp-image-12236\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22103808\/internal-pages-2-1024x210.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22103808\/internal-pages-2-300x62.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22103808\/internal-pages-2-640x131.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22103808\/internal-pages-2-768x158.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22103808\/internal-pages-2-1536x315.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/09\/22103808\/internal-pages-2-2048x420.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>TV advertising is a major investment and valuable part of the marketing mix, yet a top challenge is lacking standard measurement across linear and OTT.&nbsp; This guide unpacks the current challenges marketers face when investing in streaming and explains how they can be resolved with unified, cross-platform TV ad measurement. What\u2019s inside:&nbsp;<\/p>\n","protected":false},"author":16,"featured_media":12226,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[502],"ispot_product_categories":[],"class_list":["post-12222","ispot_playbooks","type-ispot_playbooks","status-publish","has-post-thumbnail","hentry","tag-streaming-solutions"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/12222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":15,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/12222\/revisions"}],"predecessor-version":[{"id":19541,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/12222\/revisions\/19541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/12226"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=12222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=12222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=12222"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=12222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}