{"id":11497,"date":"2021-03-01T21:04:00","date_gmt":"2021-03-02T05:04:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=11497"},"modified":"2023-09-29T16:10:08","modified_gmt":"2023-09-29T23:10:08","slug":"6-hurdles-to-efficient-cross-platform-tv-ad-measurement","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/6-hurdles-to-efficient-cross-platform-tv-ad-measurement\/","title":{"rendered":"6 Hurdles to Efficient Cross-Platform TV Ad Measurement"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 49%\"><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:18px\">The key to successfully expanding into streaming TV advertising is having quality audience and performance insights. It sounds straightforward, but there are many limitations when it comes to reporting across the fragmented TV and streaming landscape.<\/p>\n\n\n\n<p style=\"font-size:18px\">This guide outlines the most common hurdles brands and agencies encounter when extending linear TV advertising to streaming, which can be overcome through unified, cross-platform measurement.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01205437\/unified_social_images_ebook_lp2-1024x512.png\" alt=\"\" class=\"wp-image-11498 size-full\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01205437\/unified_social_images_ebook_lp2-1024x512.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01205437\/unified_social_images_ebook_lp2-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01205437\/unified_social_images_ebook_lp2-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01205437\/unified_social_images_ebook_lp2-768x384.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01205437\/unified_social_images_ebook_lp2-1536x769.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01205437\/unified_social_images_ebook_lp2-2048x1025.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The key to successfully expanding into streaming TV advertising is having quality audience and performance insights. It sounds straightforward, but there are many limitations when it comes to reporting across the fragmented TV and streaming landscape. This guide outlines the most common hurdles brands and agencies encounter when extending linear TV advertising to streaming, which&#8230; Read More<\/p>\n","protected":false},"author":16,"featured_media":11512,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11497"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":15,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11497\/revisions"}],"predecessor-version":[{"id":19557,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11497\/revisions\/19557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/11512"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=11497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=11497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=11497"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=11497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}