{"id":11491,"date":"2020-08-16T20:29:00","date_gmt":"2020-08-17T03:29:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=11491"},"modified":"2024-10-08T15:27:55","modified_gmt":"2024-10-08T22:27:55","slug":"7-mistakes-to-avoid-when-ramping-up-tv-advertising","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/7-mistakes-to-avoid-when-ramping-up-tv-advertising\/","title":{"rendered":"7 Mistakes To Avoid When Ramping Up TV Advertising"},"content":{"rendered":"\n<p>Adopting and advancing a TV Advertising program comes with a variety of challenges that can be mitigated with high-quality performance insights. However, sometimes you simply don\u2019t know what you don\u2019t know. That\u2019s why we\u2019ve identified 7 common mistakes that should be avoided when ramping up TV advertising, along with recommendations to more effectively prove and drive ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adopting and advancing a TV Advertising program comes with a variety of challenges that can be mitigated with high-quality performance insights. However, sometimes you simply don\u2019t know what you don\u2019t know. That\u2019s why we\u2019ve identified 7 common mistakes that should be avoided when ramping up TV advertising, along with recommendations to more effectively prove and&#8230; Read More<\/p>\n","protected":false},"author":16,"featured_media":11907,"template":"","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11491"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":7,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11491\/revisions"}],"predecessor-version":[{"id":24789,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11491\/revisions\/24789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/11907"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=11491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=11491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=11491"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=11491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}