{"id":11452,"date":"2021-06-01T13:49:29","date_gmt":"2021-06-01T20:49:29","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=11452"},"modified":"2023-09-29T16:08:01","modified_gmt":"2023-09-29T23:08:01","slug":"mastering-emotionally-charged-video-ads","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/mastering-emotionally-charged-video-ads\/","title":{"rendered":"Mastering Emotionally Charged Video Ads"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:18px\">Striking the right emotional tone in video ads is&nbsp;critical for brand building. But the stakes are high and the consequences of getting it wrong can be disastrous.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">Don\u2019t compromise your brand going for funny, empowering or heartfelt messaging. Download this guide to find out how you can land emotions in video&nbsp;ads.&nbsp;<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01131340\/MKT-51-Landing-Page-Stats-1024x363.png\" alt=\"\" class=\"wp-image-11453 size-full\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01131340\/MKT-51-Landing-Page-Stats-1024x363.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01131340\/MKT-51-Landing-Page-Stats-300x106.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01131340\/MKT-51-Landing-Page-Stats-640x227.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01131340\/MKT-51-Landing-Page-Stats-768x272.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01131340\/MKT-51-Landing-Page-Stats-1536x544.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01131340\/MKT-51-Landing-Page-Stats.png 1575w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color\" style=\"color:#77bd22;font-size:30px\"><strong>\u201cMastering Emotionally Charged Video Ads\u201d features:<\/strong><\/p>\n\n\n\n<ul id=\"block-f63f4ad0-4ca3-4fcb-b406-c1c691590e52\">\n<li>Benefits of funny, empowering and heartfelt messaging<\/li>\n\n\n\n<li>Tips for successfully striking the right tone with consumers<\/li>\n\n\n\n<li>Examples of the most emotionally effective video ads with voice-of-the-consumer responses<\/li>\n\n\n\n<li>A bonus section on how to make consumers feel something towards your <em>product<\/em><\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01134513\/MKT-51-Landing-Page-Guide-Preview-1024x604.png\" alt=\"\" class=\"wp-image-11460 size-full\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01134513\/MKT-51-Landing-Page-Guide-Preview-1024x604.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01134513\/MKT-51-Landing-Page-Guide-Preview-300x177.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01134513\/MKT-51-Landing-Page-Guide-Preview-543x320.png 543w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01134513\/MKT-51-Landing-Page-Guide-Preview-768x453.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01134513\/MKT-51-Landing-Page-Guide-Preview-1536x906.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/01134513\/MKT-51-Landing-Page-Guide-Preview.png 1767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p style=\"font-size:10px\"><sup>(1) WARC, How often is creative work also effective?<\/sup><\/p>\n\n\n\n<p style=\"font-size:10px\"><sup>(2) Accenture, December 2018, From me to we: The rise of the purpose-led brand<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Striking the right emotional tone in video ads is&nbsp;critical for brand building. But the stakes are high and the consequences of getting it wrong can be disastrous.&nbsp; Don\u2019t compromise your brand going for funny, empowering or heartfelt messaging. Download this guide to find out how you can land emotions in video&nbsp;ads.&nbsp; (1) WARC, How often&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":11470,"template":"","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11452"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":13,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11452\/revisions"}],"predecessor-version":[{"id":19543,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11452\/revisions\/19543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/11470"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=11452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=11452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=11452"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=11452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}