{"id":11261,"date":"2021-04-28T14:52:26","date_gmt":"2021-04-28T21:52:26","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=ispot_playbooks&#038;p=11261"},"modified":"2023-09-29T16:08:12","modified_gmt":"2023-09-29T23:08:12","slug":"5-best-practices-to-ensure-success-with-15-second-video-ads","status":"publish","type":"ispot_playbooks","link":"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/5-best-practices-to-ensure-success-with-15-second-video-ads\/","title":{"rendered":"5 Best Practices to Ensure Success with 15-Second Video Ads"},"content":{"rendered":"\n<p style=\"font-size:18px\">In the late 80s, 15-second ads made their TV debut as a<a href=\"https:\/\/www.nytimes.com\/2005\/04\/08\/business\/media\/tv-commercials-adjust-to-a-shorter-attention-span.html\" target=\"_blank\" rel=\"noreferrer noopener\"> budget-friendly alternative<\/a> to the rising cost for 30 seconds of airtime. Since then, marketers have wondered which ad length is more effective.<\/p>\n\n\n\n<p style=\"font-size:18px\">What does it take to make a successful 15-second ad? After analyzing <a href=\"https:\/\/www.ispot.tv\/products\/creative-testing\">Ace Metrix creative assessment <\/a>data for ten of the most effective 15-second ads from the past year, we identified the following five best practices:<\/p>\n\n\n\n<ol>\n<li>Avoid Complex Storylines<\/li>\n\n\n\n<li>Two Message Max<\/li>\n\n\n\n<li>Let the Product Take the Lead<\/li>\n\n\n\n<li>Show Brand or Product Throughout<\/li>\n\n\n\n<li>Incorporate Product Demos or Real-Life Scenarios<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>In the late 80s, 15-second ads made their TV debut as a budget-friendly alternative to the rising cost for 30 seconds of airtime. Since then, marketers have wondered which ad length is more effective. What does it take to make a successful 15-second ad? After analyzing Ace Metrix creative assessment data for ten of the&#8230; Read More<\/p>\n","protected":false},"author":16,"featured_media":11265,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11261"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/ispot_playbooks"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":7,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11261\/revisions"}],"predecessor-version":[{"id":19545,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_playbooks\/11261\/revisions\/19545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/11265"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=11261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=11261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=11261"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=11261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}