{"id":9099,"date":"2020-10-12T10:15:45","date_gmt":"2020-10-12T17:15:45","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=9099"},"modified":"2023-09-29T14:42:54","modified_gmt":"2023-09-29T21:42:54","slug":"how-the-insurance-industry-turned-to-tv-as-its-insurance-policy","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/how-the-insurance-industry-turned-to-tv-as-its-insurance-policy\/","title":{"rendered":"How the Insurance Industry Turned to TV as Its Insurance Policy"},"content":{"rendered":"\n<p style=\"font-size:18px\">For the auto and home insurance industry, summer is usually a slow season when it comes to TV advertising. After months of heavy investment in ads airing during popular TV programming such as NFL and NBA games, the warm weather brings a sort of &#8220;off-season&#8221; for insurers.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">But after COVID-19 hit the US in March 2020 \u2014 shuttering sports, live events, and TV production \u2014 and stay-at-home orders forced millions of Americans into quarantine, auto and home insurers\u2019 TV ad spend actually increased dramatically. This report examines what prompted the off-season surge for insurance and dives into the external factors as well as specific strategies and creative from brands such as GEICO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the auto and home insurance industry, summer is usually a slow season when it comes to TV advertising. After months of heavy investment in ads airing during popular TV programming such as NFL and NBA games, the warm weather brings a sort of &#8220;off-season&#8221; for insurers.&nbsp; But after COVID-19 hit the US in March&#8230; Read More<\/p>\n","protected":false},"author":16,"featured_media":9103,"menu_order":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/9099"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":3,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/9099\/revisions"}],"predecessor-version":[{"id":19503,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/9099\/revisions\/19503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/9103"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=9099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=9099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=9099"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=9099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}