{"id":8793,"date":"2020-08-18T11:14:11","date_gmt":"2020-08-18T18:14:11","guid":{"rendered":"\/blog\/?post_type=free_reports&#038;p=8793"},"modified":"2023-09-29T15:01:17","modified_gmt":"2023-09-29T22:01:17","slug":"dtc-brands-boost-tv-ad-impressions-in-1h-2020","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/dtc-brands-boost-tv-ad-impressions-in-1h-2020\/","title":{"rendered":"DTC Brands Boost TV Ad Impressions in 1H 2020"},"content":{"rendered":"\n<p class=\"has-text-color\" style=\"color:#77bd22;font-size:25px\"><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul>\n<li>Though DTC brand spend decreased slightly (down 2.6% year over year) in the first half of 2020, impressions showed a 13.7% increase compared to the same time period in 2019<\/li>\n\n\n\n<li>Carvana led all DTC brands in both TV ad impressions (9.42 billion) and estimated spend ($76.6 million)<\/li>\n\n\n\n<li>Nearly 25% of all 1H DTC ad impressions on TV came from five brands \u2014 Carvana, Wayfair, Grubhub, Peloton and Noom<\/li>\n\n\n\n<li>Cable news networks (Fox News, CNN, MSNBC) were three of the top four networks for DTC brand impressions<\/li>\n<\/ul>\n\n\n\n<p>Want to learn more about how DTC brands succeeded in the first half of this year? Download iSpot\u2019s new report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Want to learn more about how DTC brands succeeded in the first half of this year? Download iSpot\u2019s new report.<\/p>\n","protected":false},"author":20,"featured_media":8795,"menu_order":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/8793"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":4,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/8793\/revisions"}],"predecessor-version":[{"id":19507,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/8793\/revisions\/19507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/8795"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=8793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=8793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=8793"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=8793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}