{"id":7776,"date":"2020-02-21T11:52:46","date_gmt":"2020-02-21T19:52:46","guid":{"rendered":"\/blog\/?post_type=free_reports&#038;p=7776"},"modified":"2023-09-29T15:45:07","modified_gmt":"2023-09-29T22:45:07","slug":"nfl-regular-season","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/nfl-regular-season\/","title":{"rendered":"NFL Football &#8211; Regular Season &#8211; Business Outcomes Report"},"content":{"rendered":"\n<p>According to our always-on TV ad measurement and attribution platform, during the NFL regular season, brands spent an estimated $4.5+ billion on TV commercials, which generated over 160+ billion TV ad impressions. While spend and impressions are important measures for TV advertising, every marketer is ultimately concerned about ad effectiveness. That\u2019s why we recently introduced benchmarks, including the&nbsp;<a href=\"https:\/\/www.ispot.tv\/hub\/lift-ratings\/\" target=\"_blank\" rel=\"noreferrer noopener\">iSpot Lift Rating<\/a>, which measures the causal impact of TV advertising on key performance indicators (KPIs); simply put, it reflects new business driven by TV ad placements.<\/p>\n\n\n\n<p>When looking at the true incrementality of TV using our proprietary iSpot Lift Rating, brands received a 27.82% lift during this year&#8217;s NFL regular season. Download the report for more insights and top networks that delivered lift.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to our always-on TV ad measurement and attribution platform, during the NFL regular season, brands spent an estimated $4.5+ billion on TV commercials, which generated over 160+ billion TV ad impressions. While spend and impressions are important measures for TV advertising, every marketer is ultimately concerned about ad effectiveness. That\u2019s why we recently introduced&#8230; Read More<\/p>\n","protected":false},"author":20,"featured_media":7850,"menu_order":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/7776"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":3,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/7776\/revisions"}],"predecessor-version":[{"id":19525,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/7776\/revisions\/19525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/7850"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=7776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=7776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=7776"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=7776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}