{"id":37581,"date":"2026-05-11T05:55:00","date_gmt":"2026-05-11T12:55:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=37581"},"modified":"2026-05-08T12:14:26","modified_gmt":"2026-05-08T19:14:26","slug":"2026-video-ad-spend-and-strategy-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2026-video-ad-spend-and-strategy-report\/","title":{"rendered":"2026 Video Ad Spend and Strategy Report"},"content":{"rendered":"<p>iSpot surveyed hundreds of marketing leaders to get a better understanding of how brands and advertisers are allocating video ad spend budgets in 2026, implementing AI marketing strategies, prioritizing key KPIs such as business outcomes and more.<\/p>\n<p>As economic shifts prompt cautious spending, budgets are gravitating toward high-accountability channels where outcome-based KPIs serve as the primary benchmark for success. This &#8220;North Star&#8221; approach now applies even to traditional media like television, which is being held to the same rigorous, performance-driven standards as digital advertising.<\/p>\n<p>Download the report to benchmark your strategy against your peers and uncover the massive opportunities currently hiding within the intersection of measurement and AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iSpot surveyed hundreds of marketing leaders to get a better understanding of how brands and advertisers are allocating video ad spend budgets in 2026, implementing AI marketing strategies, prioritizing key KPIs such as business outcomes and more. As economic shifts prompt cautious spending, budgets are gravitating toward high-accountability channels where outcome-based KPIs serve as the&#8230; Read More<\/p>\n","protected":false},"author":16,"featured_media":37596,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37581"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":17,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37581\/revisions"}],"predecessor-version":[{"id":37607,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37581\/revisions\/37607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/37596"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=37581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=37581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=37581"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=37581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}