{"id":37467,"date":"2026-04-30T19:43:54","date_gmt":"2026-05-01T02:43:54","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=37467"},"modified":"2026-05-01T07:43:42","modified_gmt":"2026-05-01T14:43:42","slug":"q1-2026-retail-video-ad-snapshot","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q1-2026-retail-video-ad-snapshot\/","title":{"rendered":"Q1 2026 Retail Video Ad Snapshot"},"content":{"rendered":"\n<p>Retail advertisers got more selective with spend\u2014and more deliberate with impact in Q1 2026. Strategies became more layered, balancing broad reach with targeted extension, while creative had to work harder to stand out in a value-driven consumer environment.&nbsp;<\/p>\n\n\n\n<p>Notably, conversion performance remained competitive across both streaming and linear, reinforcing the importance of a coordinated, cross-platform approach.<\/p>\n\n\n\n<p>Our latest snapshot breaks it all down, including the creatives driving the strongest Likeability, top brands by streaming impression SOV, and the publishers delivering the highest web conversions. It\u2019s a focused look at how retail advertisers are aligning creatives, media, and outcomes to drive performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail advertisers got more selective with spend\u2014and more deliberate with impact in Q1 2026. Strategies became more layered, balancing broad reach with targeted extension, while creative had to work harder to stand out in a value-driven consumer environment.&nbsp; Notably, conversion performance remained competitive across both streaming and linear, reinforcing the importance of a coordinated, cross-platform&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":37472,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37467"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":12,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37467\/revisions"}],"predecessor-version":[{"id":37487,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37467\/revisions\/37487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/37472"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=37467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=37467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=37467"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=37467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}