{"id":37465,"date":"2026-04-30T19:47:47","date_gmt":"2026-05-01T02:47:47","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=37465"},"modified":"2026-05-04T11:23:08","modified_gmt":"2026-05-04T18:23:08","slug":"q1-2026-pharma-video-ad-snapshot","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q1-2026-pharma-video-ad-snapshot\/","title":{"rendered":"Q1 2026 Pharma Video Ad Snapshot"},"content":{"rendered":"\n<p>In Q1, pharma brands got more intentional\u2014pairing clear, product-focused video creative with smarter cross-platform strategies.<\/p>\n\n\n\n<p>As national linear spend and impressions climbed, performance hinged less on scale alone and more on how effectively brands reduced friction in their messaging and reached action-ready audiences across platforms. Streaming, in particular, surfaced strong conversion efficiency\u2014highlighting where engagement translated into real response.<\/p>\n\n\n\n<p>Our latest snapshot breaks it all down, including the creatives driving the strongest Likeability, top brands by streaming impression SOV, and the publishers delivering the highest web conversions. It\u2019s a focused look at how pharma advertisers are aligning creatives, media, and outcomes to drive performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Q1, pharma brands got more intentional\u2014pairing clear, product-focused video creative with smarter cross-platform strategies. As national linear spend and impressions climbed, performance hinged less on scale alone and more on how effectively brands reduced friction in their messaging and reached action-ready audiences across platforms. Streaming, in particular, surfaced strong conversion efficiency\u2014highlighting where engagement translated&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":37483,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37465"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":7,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37465\/revisions"}],"predecessor-version":[{"id":37519,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37465\/revisions\/37519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/37483"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=37465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=37465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=37465"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=37465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}