{"id":37463,"date":"2026-04-30T19:52:10","date_gmt":"2026-05-01T02:52:10","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=37463"},"modified":"2026-05-01T07:43:21","modified_gmt":"2026-05-01T14:43:21","slug":"q1-2026-auto-video-ad-snapshot","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q1-2026-auto-video-ad-snapshot\/","title":{"rendered":"Q1 2026 Auto Video Ad Snapshot"},"content":{"rendered":"\n<p>As linear ad reach dipped for auto brands year-over-year in Q1 2026, creative and placement decisions were under more pressure to perform across platforms.<\/p>\n\n\n\n<p>That pressure showed up in how brands approached both storytelling and distribution\u2014leaning into emotion-first creative while using streaming environments to extend and refine audience reach beyond traditional scale. At the same time, conversion performance concentrated more heavily among select streaming platforms.<\/p>\n\n\n\n<p>Our latest snapshot breaks it all down, including the creatives driving the strongest Likeability, top brands by streaming impression SOV, and the publishers delivering the highest web conversions. It\u2019s a focused look at how auto advertisers are aligning creatives, media, and outcomes to drive performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As linear ad reach dipped for auto brands year-over-year in Q1 2026, creative and placement decisions were under more pressure to perform across platforms. That pressure showed up in how brands approached both storytelling and distribution\u2014leaning into emotion-first creative while using streaming environments to extend and refine audience reach beyond traditional scale. At the same&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":37494,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37463"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":8,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37463\/revisions"}],"predecessor-version":[{"id":37499,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37463\/revisions\/37499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/37494"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=37463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=37463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=37463"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=37463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}