{"id":37098,"date":"2026-04-15T09:35:22","date_gmt":"2026-04-15T16:35:22","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=37098"},"modified":"2026-04-16T13:34:39","modified_gmt":"2026-04-16T20:34:39","slug":"march-madness-across-creatives-audiences-outcomes","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/march-madness-across-creatives-audiences-outcomes\/","title":{"rendered":"March Madness Across Creatives, Audiences, Outcomes"},"content":{"rendered":"\n<p>March Madness isn\u2019t an average tentpole\u2014it\u2019s a unique, sustained stretch of attention. Across 134 games played over a matter of weeks, viewers move from matchup to matchup, often watching for hours at a time as the tournaments unfolds.<\/p>\n\n\n\n<p>Ads aren\u2019t competing in isolation; they\u2019re part of a constant rotation, where frequency is high, attention can fluctuate, and creative only has seconds to land.<\/p>\n\n\n\n<p>The 2026 March Madness Report from iSpot examines how video ads performed across both the men\u2019s and women\u2019s tournaments, connecting creative execution, audience strategy, and business outcomes.&nbsp;<\/p>\n\n\n\n<p>From the spots that landed high Likeability to advertisers that drove rapid conversions, this report provides a unified view of what it takes to stand out\u2014and perform\u2014during one of the most crowded environments in media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>March Madness isn\u2019t an average tentpole\u2014it\u2019s a unique, sustained stretch of attention. Across 134 games played over a matter of weeks, viewers move from matchup to matchup, often watching for hours at a time as the tournaments unfolds. Ads aren\u2019t competing in isolation; they\u2019re part of a constant rotation, where frequency is high, attention can&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":37219,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[206,207,501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37098"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":11,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37098\/revisions"}],"predecessor-version":[{"id":37227,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/37098\/revisions\/37227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/37219"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=37098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=37098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=37098"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=37098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}