{"id":35645,"date":"2026-02-12T15:44:31","date_gmt":"2026-02-12T23:44:31","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=35645"},"modified":"2026-02-13T00:08:53","modified_gmt":"2026-02-13T08:08:53","slug":"super-bowl-lx-ad-performance-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/super-bowl-lx-ad-performance-report\/","title":{"rendered":"Super Bowl LX Ad Performance Report"},"content":{"rendered":"\n<p>With nearly 118 million viewers tuning in across linear, streaming, and out-of-home to watch the Seattle Seahawks face the New England Patriots, Super Bowl LX doubled as a real-time stress test for creative performance.&nbsp;<\/p>\n\n\n\n<p>The Super Bowl LX Ad Performance Report connects minute-by-minute audience data with frame-by-frame creative analysis to examine how viewers responded across emotion, Likeability, and intent. It explores major ad trends from this year\u2019s game, including shifts in humor and celebrity usage, the rise of consumer AI messaging, and changes in overall Likeability performance.<\/p>\n\n\n\n<p>Backed by iSpot\u2019s ad-first, proprietary measurement and powered by <a href=\"https:\/\/www.ispot.tv\/sage-ai\"><span style=\"text-decoration: underline;\">iSpot SAGE<\/span><\/a>, the report provides a comprehensive view of creative effectiveness from the Big Game. Download it to understand how leading brands balanced storytelling and product relevance, translated engagement into outcomes, and built brand recognition\u2014alongside insights into where performance fell short.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With nearly 118 million viewers tuning in across linear, streaming, and out-of-home to watch the Seattle Seahawks face the New England Patriots, Super Bowl LX doubled as a real-time stress test for creative performance.&nbsp; The Super Bowl LX Ad Performance Report connects minute-by-minute audience data with frame-by-frame creative analysis to examine how viewers responded across&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":35657,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/35645"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":22,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/35645\/revisions"}],"predecessor-version":[{"id":35683,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/35645\/revisions\/35683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/35657"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=35645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=35645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=35645"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=35645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}