{"id":34600,"date":"2025-12-04T05:45:35","date_gmt":"2025-12-04T13:45:35","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=34600"},"modified":"2025-12-04T05:47:16","modified_gmt":"2025-12-04T13:47:16","slug":"the-2025-video-ad-mvps-ranker","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/the-2025-video-ad-mvps-ranker\/","title":{"rendered":"2025 Video Ad MVPs Ranker"},"content":{"rendered":"\n<p>Each year, a small set of ads truly cuts through. In 2025\u2014amid economic turbulence and an AI-accelerated creative landscape\u2014the ads that rose to the top did so by leaning into what AI can\u2019t replicate: authentic human connection and creative courage.<\/p>\n\n\n\n<p>This year\u2019s standouts delivered stronger emotional reactions, higher intent, and deeper audience connection than nearly<strong> 11,000 other video ads tested.<\/strong> The 2025 Video Ad MVPs report spotlights the creative that outperformed their category benchmarks across five creative KPIs, providing a data-backed view into why they worked.<\/p>\n\n\n\n<p>The ads that broke through didn\u2019t just entertain. They sparked connection. They moved people. And now, they offer a blueprint for stronger creative in 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each year, a small set of ads truly cuts through. In 2025\u2014amid economic turbulence and an AI-accelerated creative landscape\u2014the ads that rose to the top did so by leaning into what AI can\u2019t replicate: authentic human connection and creative courage. This year\u2019s standouts delivered stronger emotional reactions, higher intent, and deeper audience connection than nearly&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":34647,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/34600"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":27,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/34600\/revisions"}],"predecessor-version":[{"id":34665,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/34600\/revisions\/34665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/34647"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=34600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=34600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=34600"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=34600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}