{"id":33601,"date":"2025-10-22T07:18:14","date_gmt":"2025-10-22T14:18:14","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=33601"},"modified":"2025-10-22T07:18:14","modified_gmt":"2025-10-22T14:18:14","slug":"q3-2025-unified-tv-video-ad-snapshot","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q3-2025-unified-tv-video-ad-snapshot\/","title":{"rendered":"Q3 2025 Unified TV &amp; Video Ad Snapshot"},"content":{"rendered":"\n<p>Q3 was anything but quiet. Pharma hit regulatory turbulence (while making up 13% of national linear ad spend), late-night TV saw shakeups, and football tightened its hold on audience reach. For advertisers, these shifts reflect why it\u2019s critical to understand where audiences are heading\u2014and know which ads actually resonate.<\/p>\n\n\n\n<p>The Q3 2025 Unified TV &amp; Video Ad Snapshot brings those moving pieces together: from creatives that drove purchase intent lifts and brands over-indexing on streaming, to the shows where linear reach concentrated\u2014football, news, Univision\u2019s growth, and syndicated favorites.<\/p>\n\n\n\n<p>This report offers cohesive, ad-level insights that help advertisers cut waste and focus on what drives results heading into the busiest time of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Q3 was anything but quiet. Pharma hit regulatory turbulence (while making up 13% of national linear ad spend), late-night TV saw shakeups, and football tightened its hold on audience reach. For advertisers, these shifts reflect why it\u2019s critical to understand where audiences are heading\u2014and know which ads actually resonate. The Q3 2025 Unified TV &amp;&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":33608,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/33601"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":12,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/33601\/revisions"}],"predecessor-version":[{"id":33646,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/33601\/revisions\/33646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/33608"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=33601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=33601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=33601"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=33601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}