{"id":32437,"date":"2025-09-03T05:38:55","date_gmt":"2025-09-03T12:38:55","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=32437"},"modified":"2026-01-06T14:49:43","modified_gmt":"2026-01-06T22:49:43","slug":"unified-nfl-tv-and-video-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/unified-nfl-tv-and-video-report\/","title":{"rendered":"The Unified NFL TV &amp; Video Ad Playbook"},"content":{"rendered":"\n<p>NFL games delivered 23% of Big 4 network impressions last season, nearly $6.8B in ad spend, and 11K ad minutes\u2014proof that every second of delivery matters. <\/p>\n\n\n\n<p>This report unpacks what moved the needle: food-driven creative from QSR brands that spiked likeability and purchase intent; celebrity and mascot tie-ins that resonated; pod placement decisions that shifted impression counts; and streaming-only strategies that helped 62 brands reach NFL fans more directly.<\/p>\n\n\n\n<p>It also shows how NFL advertising translated into outcomes\u2014from chip brands driving quick sales to networks fueling measurable brand lifts across insurance, food delivery, and wireless industries. Insights across both linear and streaming reveal how advertisers maximize reach and impact.<\/p>\n\n\n\n<p>And the play doesn\u2019t stop after the season ends. The report reveals how advertisers can extend momentum into the offseason, capturing NFL fans more efficiently through overlapping programming at a fraction of the cost. For added clarity on the fragmented schedule, the report includes a complimentary broadcast calendar showing which publishers and networks carry games each week.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NFL games delivered 23% of Big 4 network impressions last season, nearly $6.8B in ad spend, and 11K ad minutes\u2014proof that every second of delivery matters. This report unpacks what moved the needle: food-driven creative from QSR brands that spiked likeability and purchase intent; celebrity and mascot tie-ins that resonated; pod placement decisions that shifted&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":32446,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/32437"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":12,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/32437\/revisions"}],"predecessor-version":[{"id":35129,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/32437\/revisions\/35129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/32446"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=32437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=32437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=32437"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=32437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}