{"id":31447,"date":"2025-07-24T07:03:07","date_gmt":"2025-07-24T14:03:07","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=31447"},"modified":"2025-07-29T14:16:14","modified_gmt":"2025-07-29T21:16:14","slug":"2025-h1-tv-video-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2025-h1-tv-video-transparency-report\/","title":{"rendered":"2025 H1 TV &amp; Video Transparency Report"},"content":{"rendered":"\n<p>Streaming\u2019s rising fast, linear\u2019s holding reach, and advertisers are under pressure to prove what\u2019s working. But most measurement still lags behind the pace of real campaigns\u2014stitched together, delayed, and stuck at the program level.<\/p>\n\n\n\n<p>This report delivers a snapshot of real-world results at the ad-level from the first half of 2025, with insights spanning creatives, audiences, and outcomes. From sports and retail foot traffic lift to streaming\u2019s share of voice and emotional creative impact, the findings highlight where strategies paid off, and where the market is headed next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Streaming\u2019s rising fast, linear\u2019s holding reach, and advertisers are under pressure to prove what\u2019s working. But most measurement still lags behind the pace of real campaigns\u2014stitched together, delayed, and stuck at the program level. This report delivers a snapshot of real-world results at the ad-level from the first half of 2025, with insights spanning creatives,&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":31483,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/31447"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":14,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/31447\/revisions"}],"predecessor-version":[{"id":31548,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/31447\/revisions\/31548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/31483"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=31447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=31447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=31447"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=31447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}